Without content there is NO customer experience

Posted by: longboarder77 Date posted: February 6th, 2007 Published in: Branding, Copywriting for SEO, Marketing, Search Engine Optimisation

I know that it seems incredibly simplistic, but a site without content has almost no value to man, beast or search engine. Of late I’ve been approached by a number of SME clients asking for expert advice in how they can grow the revenues in theire online advertising affiliate sites.Remarkably when reviewing one prospective client’s site, they had written only the most minimal of content for each page. {The key word here being ‘written} – Its not easy for a consultant to say that the greatest weakness in their business right now is that they do not, in any way, credibility through valuable content. When planning the build of any website ask yourself some questions:

1/ What do I know about?

2/ What am I passionate about?

3/ What subject am I prepared to research and produce original content for that is more thorough than the 9 other people (some of which may be online super brands) fighting for recognition on Google’s 1st page of search results?

Don’t look for the quick fix – namely as it is unlikely to yield long-term results and credibility. We are in a media industry that is less that is not much more than 10 years old -invest in the long-term success of your internet business.

Apologies to publishers who feel condescended by this piece (but I’m sure you’ve stumbled across this sites I’m referring to) and apologies to any black-hat SEO gurus who make a decent living staying 1 step ahead of algorithms. For the rest of us mere mortals – my advice is to engage www2 for what it is and research with gusto and write with passion – This is what builds eye-balled websites and businesses thereafter.

For more guidance on defining content strategy see digitalAim – Online Marketing Consultants

Comments

  1. Posted by: Marketing Guy Date posted: 6th February, 2007 at 7:51 pm

    First of all – welcome to FusedNation, longboarder77! :) Now to confuse our readers, lonbboarder77 is another Scott – Scott Howard, MD of digitalAim (we used to work together so have heard all the “OMG two Scotts from Scotland?” comments thank you very much!).

    Copywriting for SEO is a surprisingly difficult concept for a lot of people to grasp, and taking it to the next level and writing for SEO and marketing makes it much harder. All to often look at traffic as the end goal and not the conversions into a sale.

    MG