Comments on: The importance of disclosure and managing client expectations http://www.fusednation.com/seo/the-importance-of-disclosure-and-managing-client-expectations/ Search Engine Optimisation (SEO) Blog and UK Online Marketing News, Gossip and Rants. Thu, 20 Aug 2009 20:58:41 +0000 http://wordpress.org/?v=2.8.4 hourly 1 By: Marketing Guy http://www.fusednation.com/seo/the-importance-of-disclosure-and-managing-client-expectations/comment-page-1/#comment-36312 Marketing Guy Tue, 06 May 2008 12:06:23 +0000 http://www.fusednation.com/seo/the-importance-of-disclosure-and-managing-client-expectations/#comment-36312 Yeh I agree there are issues with consistency, but I'm not sure untiy would be the solution or even a realistic option. After all, the very nature of SEO is competition = the need to be number 1! :) Pricing is so relative as well - I think agencies are in a good position to offer consistent pricing, but as a freelance consultant my time is much more limited and as such my prices relfect that. I've also seen agencies take big brands on the books for as little as £200 per month just to have that big name signed up - whereas small businesses can get charged thousands each month. Price has always been a central factor in marketing and something that all businesses compete on - I don't think we'll see any uniform prcing soon. Yeh I agree there are issues with consistency, but I’m not sure untiy would be the solution or even a realistic option. After all, the very nature of SEO is competition = the need to be number 1! :)

Pricing is so relative as well – I think agencies are in a good position to offer consistent pricing, but as a freelance consultant my time is much more limited and as such my prices relfect that. I’ve also seen agencies take big brands on the books for as little as £200 per month just to have that big name signed up – whereas small businesses can get charged thousands each month.

Price has always been a central factor in marketing and something that all businesses compete on – I don’t think we’ll see any uniform prcing soon.

]]> By: Anil Mishra http://www.fusednation.com/seo/the-importance-of-disclosure-and-managing-client-expectations/comment-page-1/#comment-36310 Anil Mishra Tue, 06 May 2008 11:13:30 +0000 http://www.fusednation.com/seo/the-importance-of-disclosure-and-managing-client-expectations/#comment-36310 One more reason I would like to make notice of is the lack of unity in the SEO community. Everyone is pulling each others leg. There is no common pricing structure so that clients decide to offer their work on the basis of merits not on price basis. There are companies which take upfront payment and do nothing. They should tell everything clearly to their respective clients. If such a trend continues we would see end of SEO industry. Its a time for seo community to get united and do something in order to sustain well. One more reason I would like to make notice of is the lack of unity in the SEO community. Everyone is pulling each others leg. There is no common pricing structure so that clients decide to offer their work on the basis of merits not on price basis. There are companies which take upfront payment and do nothing. They should tell everything clearly to their respective clients. If such a trend continues we would see end of SEO industry. Its a time for seo community to get united and do something in order to sustain well.

]]> By: Marketing Guy http://www.fusednation.com/seo/the-importance-of-disclosure-and-managing-client-expectations/comment-page-1/#comment-36046 Marketing Guy Wed, 30 Apr 2008 09:38:51 +0000 http://www.fusednation.com/seo/the-importance-of-disclosure-and-managing-client-expectations/#comment-36046 Ha, but you are a SEO's worst nightmare - an ex-SEO! ;) There is a whole load of crap spouted by some SEOs on a sale pitch - I've been privvy to a few pitches from other SEOs and some of the stuff they say is ridiculous and borderline neglegant in some cases! I sympathise on the examples of previous work side of things - it's the catch 22 situation of newly self employed people not having any examples of their own work to start off with. That said, any SEO worth their salt should have at least one or two of their own sites or client sites already ranking for decent terms. Ha, but you are a SEO’s worst nightmare – an ex-SEO! ;)

There is a whole load of crap spouted by some SEOs on a sale pitch – I’ve been privvy to a few pitches from other SEOs and some of the stuff they say is ridiculous and borderline neglegant in some cases!

I sympathise on the examples of previous work side of things – it’s the catch 22 situation of newly self employed people not having any examples of their own work to start off with. That said, any SEO worth their salt should have at least one or two of their own sites or client sites already ranking for decent terms.

]]> By: Richard Boyd http://www.fusednation.com/seo/the-importance-of-disclosure-and-managing-client-expectations/comment-page-1/#comment-36035 Richard Boyd Wed, 30 Apr 2008 06:34:16 +0000 http://www.fusednation.com/seo/the-importance-of-disclosure-and-managing-client-expectations/#comment-36035 Hey Scott Another good post. As a business owner with a number of websites we approached all the time by SEO companies. Here are some of the most annoying points that we come across. They don't check your rankings before cold calling They employ a lacky who has no SEO knowledge who just blurts out a script Most SEO companies spout on about techniques that were out of date 5 years ago When asked specifics the caller cannot answer them, so someone has to call back - the person who calls back is usually irritated that they have to speak to a lowly punter and fucks the conversation up because of their attitude When asked to provide examples of their work, they always show a result which a 3 Y.O. kid could have achieved - totally non competitive phrase which they have a #1 spot for... These are just the main issues that I have. Hey Scott

Another good post. As a business owner with a number of websites we approached all the time by SEO companies. Here are some of the most annoying points that we come across.

They don’t check your rankings before cold calling

They employ a lacky who has no SEO knowledge who just blurts out a script

Most SEO companies spout on about techniques that were out of date 5 years ago

When asked specifics the caller cannot answer them, so someone has to call back – the person who calls back is usually irritated that they have to speak to a lowly punter and fucks the conversation up because of their attitude

When asked to provide examples of their work, they always show a result which a 3 Y.O. kid could have achieved – totally non competitive phrase which they have a #1 spot for…

These are just the main issues that I have.

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