Comments on: Sony / Zipatoni and bollocks web marketing http://www.fusednation.com/seo/spam/sony-and-bollocks-web-marketing/ Search Engine Optimisation (SEO) Blog and UK Online Marketing News, Gossip and Rants. Thu, 20 Aug 2009 20:58:41 +0000 http://wordpress.org/?v=2.8.4 hourly 1 By: Zipatoni & Sony flog update http://www.fusednation.com/seo/spam/sony-and-bollocks-web-marketing/comment-page-1/#comment-25307 Zipatoni & Sony flog update Mon, 04 Feb 2008 17:21:12 +0000 http://www.fusednation.com/seo/sony-and-bollocks-web-marketing/#comment-25307 [...] it’s been less than a week since marketing firm Zipatoni were outted as being the “brains” behind the Sony Xmas viral site for their PSP.  Zipatoni did [...] [...] it’s been less than a week since marketing firm Zipatoni were outted as being the “brains” behind the Sony Xmas viral site for their PSP.  Zipatoni did [...]

]]> By: Link Baiting vs Brand Protection http://www.fusednation.com/seo/spam/sony-and-bollocks-web-marketing/comment-page-1/#comment-25302 Link Baiting vs Brand Protection Mon, 04 Feb 2008 17:14:13 +0000 http://www.fusednation.com/seo/sony-and-bollocks-web-marketing/#comment-25302 [...] Zipatoni launched a splog for the Sony PSP and ended up getting slated by pretty much everyone over it.  What’s worse is that their response was grossly inadequate for the scale of their screw up and ended up compounding their failure.  Now search for “Zipatoni” and you find a great deal of negative results in the top 20. [...] [...] Zipatoni launched a splog for the Sony PSP and ended up getting slated by pretty much everyone over it.  What’s worse is that their response was grossly inadequate for the scale of their screw up and ended up compounding their failure.  Now search for “Zipatoni” and you find a great deal of negative results in the top 20. [...]

]]> By: Marketing Guy http://www.fusednation.com/seo/spam/sony-and-bollocks-web-marketing/comment-page-1/#comment-163 Marketing Guy Thu, 14 Dec 2006 23:27:25 +0000 http://www.fusednation.com/seo/sony-and-bollocks-web-marketing/#comment-163 Yeh just typical corporate bullshit. PSP terms are fairly competitive, but I'm sure a well optimised page or two and enough link love from Sony's customers may change their mind. ;) MG Yeh just typical corporate bullshit.

PSP terms are fairly competitive, but I’m sure a well optimised page or two and enough link love from Sony’s customers may change their mind. ;)

MG

]]> By: Jonathan Trenn http://www.fusednation.com/seo/spam/sony-and-bollocks-web-marketing/comment-page-1/#comment-162 Jonathan Trenn Thu, 14 Dec 2006 23:09:12 +0000 http://www.fusednation.com/seo/sony-and-bollocks-web-marketing/#comment-162 Their attitude is that this is all water under the bridge. No apology for faking it, for the insulting videos. A "we have nothing to apologize for" mentality, while praising themselves and their products. They haven't learned a damn thing. Their attitude is that this is all water under the bridge. No apology for faking it, for the insulting videos. A “we have nothing to apologize for” mentality, while praising themselves and their products. They haven’t learned a damn thing.

]]> By: Marketing Guy http://www.fusednation.com/seo/spam/sony-and-bollocks-web-marketing/comment-page-1/#comment-159 Marketing Guy Thu, 14 Dec 2006 19:10:01 +0000 http://www.fusednation.com/seo/sony-and-bollocks-web-marketing/#comment-159 Added an update - they've "come out" on the flog. Crappy response - doesn't deserve another link. MG Added an update – they’ve “come out” on the flog. Crappy response – doesn’t deserve another link.

MG

]]> By: Marketing Guy http://www.fusednation.com/seo/spam/sony-and-bollocks-web-marketing/comment-page-1/#comment-153 Marketing Guy Wed, 13 Dec 2006 14:06:51 +0000 http://www.fusednation.com/seo/sony-and-bollocks-web-marketing/#comment-153 The fools even left the <a href="http://www.alliwantforxmasisapsp.com/blog/default.aspx?id=10&t=if-all-else-fails#postcomments" rel="nofollow">comments unmoderated</a> on the site... "All Sony wants for Xmas is a new Ad agency" :) The fools even left the comments unmoderated on the site…

“All Sony wants for Xmas is a new Ad agency” :)

]]> By: DG http://www.fusednation.com/seo/spam/sony-and-bollocks-web-marketing/comment-page-1/#comment-152 DG Wed, 13 Dec 2006 10:40:16 +0000 http://www.fusednation.com/seo/sony-and-bollocks-web-marketing/#comment-152 It's one of those deals that make you angry. At first I thought it pissed me off because of some sort of odd notion about the inviolability of Christmas. Turns out it was simply the idea, coupled with poor execution that makes me angry. Even if they were operating under the assumption that any publicity is good publicity, in this case, they were wrong. People don't like feeling like they've been had. Then again, the execution was so poor, no one was taken in. It’s one of those deals that make you angry. At first I thought it pissed me off because of some sort of odd notion about the inviolability of Christmas.

Turns out it was simply the idea, coupled with poor execution that makes me angry.

Even if they were operating under the assumption that any publicity is good publicity, in this case, they were wrong. People don’t like feeling like they’ve been had. Then again, the execution was so poor, no one was taken in.

]]> By: Jonathan Trenn http://www.fusednation.com/seo/spam/sony-and-bollocks-web-marketing/comment-page-1/#comment-151 Jonathan Trenn Wed, 13 Dec 2006 05:25:35 +0000 http://www.fusednation.com/seo/sony-and-bollocks-web-marketing/#comment-151 I bet you're right. They saw themselves as on the brink of being 'cutting edge' but didn't really understand how to use social media as a marketing insturment. And they then treated their client's customer base as if they were idiots. By the way, the guy in the videos on the site looks like a Zipatoni employee. Check out www.zipatoni.com > navigation > who we are > leadership. They've got a video on the page and the guy seems to be named Derek Burr. For the record, and not to brag, but I blogged about the Edelman fiasco and I ended up getting a response from a former Edelman staffer who had worked on the account (but who left before the incident) who told me I nailed it. http://digitalstreetjournal.com/?p=146 In the meantime, from the comments on the blog to the comments on YouTube, both Sony and Ziparoni are getting completely trashed. I bet you’re right. They saw themselves as on the brink of being ‘cutting edge’ but didn’t really understand how to use social media as a marketing insturment. And they then treated their client’s customer base as if they were idiots.

By the way, the guy in the videos on the site looks like a Zipatoni employee. Check out http://www.zipatoni.com > navigation > who we are > leadership. They’ve got a video on the page and the guy seems to be named Derek Burr.

For the record, and not to brag, but I blogged about the Edelman fiasco and I ended up getting a response from a former Edelman staffer who had worked on the account (but who left before the incident) who told me I nailed it.

http://digitalstreetjournal.com/?p=146

In the meantime, from the comments on the blog to the comments on YouTube, both Sony and Ziparoni are getting completely trashed.

]]> By: Marketing Guy http://www.fusednation.com/seo/spam/sony-and-bollocks-web-marketing/comment-page-1/#comment-150 Marketing Guy Wed, 13 Dec 2006 04:30:07 +0000 http://www.fusednation.com/seo/sony-and-bollocks-web-marketing/#comment-150 It is insane. Corporate marketing clearly think consumers are morons and treat that way. What is more nuts is that if they simply treated their customers with a bit of respect they would get so much more back from it. But no - the whole marketing agency focus these days seems to be - sell the product to the brand and to hell with the consumers! But then again, that does make marketing sense (from an agency point of view) - they get the sale! I think a large part of the problem in this case is sheer lack of knowledge and experience with online marketing on the part of the agency - I know agency diligence procedures - this kind of thing shouldn't be allowed to happen. What probably happened is the agency was approached to meet this objective (derived from the client) and they pitched the fact that they could do it (to get the business), when they were actually flirting with new territory. MG It is insane. Corporate marketing clearly think consumers are morons and treat that way.

What is more nuts is that if they simply treated their customers with a bit of respect they would get so much more back from it.

But no – the whole marketing agency focus these days seems to be – sell the product to the brand and to hell with the consumers! But then again, that does make marketing sense (from an agency point of view) – they get the sale!

I think a large part of the problem in this case is sheer lack of knowledge and experience with online marketing on the part of the agency – I know agency diligence procedures – this kind of thing shouldn’t be allowed to happen.

What probably happened is the agency was approached to meet this objective (derived from the client) and they pitched the fact that they could do it (to get the business), when they were actually flirting with new territory.

MG

]]> By: Jonathan Trenn http://www.fusednation.com/seo/spam/sony-and-bollocks-web-marketing/comment-page-1/#comment-149 Jonathan Trenn Wed, 13 Dec 2006 04:04:11 +0000 http://www.fusednation.com/seo/sony-and-bollocks-web-marketing/#comment-149 I think you're spot on. What amazes me the most is that this type of effort had to be cleared by top people at both Zipatoni and Sony. How does something like that happen? How blind can people be? I think you’re spot on. What amazes me the most is that this type of effort had to be cleared by top people at both Zipatoni and Sony. How does something like that happen? How blind can people be?

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