Fused Nation – UK SEO Blog

Found via Threadwatch, Mike Grehan recently interviewed Matt Cutts on his ClickZ coloum.

What’s a sandbox, Matt?

“Some people have asked, “does this apply to newer sites?” Essentially, the way to think about it is, around 2003 Google switched to a new method of updating its index. Before that we had monthly Google dances. So as a result, new data is always being folded into the index. It’s not like there was one pivotal moment when anyone cans say, “Hah! This is the change!” In fact, even at different data centers we have different binaries, different algorithms, different types of data always being tested.

“I think a lot of what’s perceived as the sandbox is artefacts where, in our indexing, some data may take longer to be computed than other data.”

It’s an interesting read, ending with a comment I’ve believed in for a long time:

“It’s interesting how much of SEO can comes back to good, old fashioned marketing.”

You can find links to the audio version of the interview on Mike’s ClickZ column (link above).

 MG