Comments on: Q: Are keywords in your domain name an important ranking factor?

By: David - claim compensation

David - claim compensation — Wed, 01 Feb 2012 02:40:28 +0000

There is no doubt that keyword in the domain name does matter..only only if on page is good and you have good quality natural backlinks. theres no way to reach google page 1 with just the domain, but if you do the above things, then its certain that google gives you a push.

By: alex

alex — Thu, 20 Aug 2009 20:58:41 +0000

Csn anyone tell me how Google see a domain name with keywords which are reversed, for example game review substituted for review game, if the keywords are reversed for two keywords typed in Google would it be benificial in any aspect?

By: R.D.W

R.D.W — Mon, 09 Mar 2009 01:34:55 +0000

Great site! I stumbled upon it while doing some research on â€œKeyword vs. Brandingâ€ Domain names. The consensus seems go with keyword. Anyway, I wish to start a web page and name it according to what it does. I will be able to kill 2 birds with one stone in that I my domain name will be brand-able and can contain 1 keyword. I read a comment that suggested using a 301 redirect in order to build SEO using multiple keyword rich domains. But can a 301 redirect be used this way?

Of course a nonsensical keyword rich domain can be created. But will these domains be listed with SEâ€™s if they were used for the sole purpose of re-directing? I read somewhere that the SE will dismiss these domain names because they only contain duplicate content. If 301â€™s can not be used this way, what about creating multiple keyword rich domain names and then having a â€œClick to Enterâ€ link on the landing page, linking to the main brand name page?
Thank you, Bob

By: How much should you pay for your own Brand Term? | PPC Manchester

How much should you pay for your own Brand Term? | PPC Manchester — Tue, 02 Dec 2008 14:33:59 +0000

[...] Whilst they may be marginally good for SEO having the keyword loan in the domain, in reality it makes little difference. What have the word in the domain will do though is massively increase the CPC you will pay for [...]

By: Internet & Website Marketing Strategy

Internet & Website Marketing Strategy — Fri, 05 Sep 2008 04:04:54 +0000

This is very true. Given the relevance that the search engines are apparently giving this factor, it’s a no-brainer!

By: Montreal SEO

Montreal SEO — Thu, 04 Sep 2008 03:10:12 +0000

There is a lot of evidence showing that even within the past few months, the primary keyword term as the domain name has lead to first page search engine rankings for our clients. While the terms are not in the extremely competitive range, they are nonetheless effective for generating targeted leads. In some cases, the website was launched not long after the domain name was registered and it didn’t take long to overtake more established and optimized sites. Also, from another perspective, when the keyword terms in the URL are bolded in the SERPs, they act as an attention grabber and could make it more likely for people to click on the site.

By: “I am” - TV ad campaign by Orange prompts users to use search

“I am” - TV ad campaign by Orange prompts users to use search — Tue, 19 Aug 2008 18:03:57 +0000

[...] name – you don’t want users to end up at competing sites with similar names (which is one of my main arguments against using keyword domains for high Â£Â£ campaigns – although I do appreciate that in cases the benefits can outweight the [...]

By: Marketing Guy

Marketing Guy — Wed, 13 Aug 2008 13:34:46 +0000

Perhaps to you or me Brendon, but not to new-to-SEO-business-0001 looking for definitive answers to broad questions, which was the reason I made this post.

By: TallTroll

TallTroll — Wed, 13 Aug 2008 11:59:44 +0000

>> Keywords in domain names have very little importance in actual ranking calculations

I think that may be a fallacious distinction. Whether the benefit of kw-in-the-URL is direct or indirect, the actual correlation is strong

By: Robert Haastrup-Timmi

Robert Haastrup-Timmi — Mon, 04 Aug 2008 21:53:49 +0000

Johnathan, I agree with your post only to the extent when a keyword domain lacks content that is irrelevant to the search keywords. I have met so many clients that are very frustrated with SEO falling way short of expectation. The point here is a logical one in my opinion and is very simply, the reason why owning keyword domains to leverage your brand makes so much sense is because that is how human beings online primarily search!

Now do you have the relevant content for that keyword match? if so then you are very very likely to rank on the very first page of google and better still in Yahoo. I can give you several examples of very basic websites I personally own, and only after 2 weeks my sites are ranking either no. 1 or on the very first page of google. I just launched CannesFilms.tv only recently and its already ranking first page, DiamondsRetail.com is no 1 on yahoo when you enter those keywords and that site is a parked content site! Companies who overlook the value of owning keyword domain names will find out later that they will pay extremely dearly on online for advertising and wastage on SEO that dosen’t always add up. Look at it this way, in the conventional world, its about location, location, location! The entire web is pretty much built around keywords which is why people buy them and that is primarily how people search online. Only very very big brands like google, ibm etc enjoy the priviledge of direct navigation 90% of the time. When you look through your local yellow pages for services, you look by category and then you select what looks mostly prominent before the basic listings.

It works the same online, just ask the guys who own londonapartment.com or londonapartment.co.uk, they both enyoy very high rankings and conversions with those keywords. If businesses fail to capture assets that can naturally leverage their brands for the forseeable future, then they only have themselves to blame and will lose out to their competitors. If I were an SEO specialist, I will advise my clients to acquire keyword domains that match the services or products and then help them with developing unique landing pages and associate the brand!

Finally, notice how yahoo now uses character recognition to help with your searches. Fundamentally it’s about the keywords backed with authoritative content, to buck this trend may end up costing you very dearly!