Comments on: Local search engine optimisation tips

By: Marketing Guy

Marketing Guy — Wed, 17 Dec 2008 17:38:24 +0000

Yeh that’s blatant spam (IMO) – I wouldn’t be surprised to see a lot of those pages drop out of the SERPs.

By: Matthew

Matthew — Tue, 16 Dec 2008 15:05:31 +0000

Look at securitychoice.com. They are a national ADT website who has over 8,000 pages indexed by Google. Each page is about 93% the same. The only changes are the city names in the meta tag, title, extension url, and in the text.

They clean up for the pages they have indexed and have been for years.

Can you explain why they where able to do this so effectively while each page is 93% the same?

Thanks!

By: Marketing Guy

Marketing Guy — Fri, 11 Apr 2008 10:30:38 +0000

You’re welcome Gregor and welcome to Fused Nation!

Yup, I really think a judgement call needs to be made with local targeting – it’s so easy to go overboard!

By: Gregor Spowart

Gregor Spowart — Tue, 08 Apr 2008 15:36:12 +0000

Thanks for this – some very useful and sensible information on getting a good listing for local businesses. It’s too easy to go overboard and dilute the message as well – I especially like you idea of going for regions instead of towns – an elegant move.

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[...] wrote an article on optimising for local terms a while back and I generally point people to that – I think that’s a pretty good start for [...]

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By: Surrey Web Design

Surrey Web Design — Thu, 19 Jul 2007 09:51:39 +0000

Thanks for the article, it’s really useful. Glad I didn’t take the approach to have a page for each local area.

By: Mike

Mike — Thu, 22 Mar 2007 15:17:43 +0000

I recently did a successful local search campaign for a client. It is somewhat US based but still useful –
Here is everything I did:

http://verusnova.com/blog/index.php/2007/03/22/10-easy-steps-to-awesome-local-internet-traffic/

By: Marketing Guy

Marketing Guy — Wed, 14 Mar 2007 14:43:55 +0000

Thanks Grok!

I think local businesses tend to be last on the food chain when it comes to change – but with SEO they really don’t need to because it should be affordable and offer good returns.