Comments on: Why in-house link building isn’t a practical solution for most companies http://www.fusednation.com/seo/link-building/why-inhouse-link-building-isnt-a-practical-solution-for-most-companies/ Search Engine Optimisation (SEO) Blog and UK Online Marketing News, Gossip and Rants. Wed, 01 Feb 2012 02:40:28 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: senthiledp http://www.fusednation.com/seo/link-building/why-inhouse-link-building-isnt-a-practical-solution-for-most-companies/comment-page-1/#comment-118857 senthiledp Mon, 30 Aug 2010 07:27:51 +0000 http://www.fusednation.com/seo/link-building/why-outsourcing-link-building-should-be-the-choice-for-most-companies/#comment-118857 For a good Internet marketing strategy you need to build a web presence. One can start with the websites. You can upload some good content and photographs describing the products and services you want to promote. A professionally designed and maintained website can sometimes increase your revenue manifold. There are several search engine optimization techniques for Internet marketing that can be used to ensure that when people search for products and services similar to yours, the results show your website to get more traffic. You can also have affiliate and associate programs to market your products and services better. You can have e-newsletters that contain relevant and related information about your products and services, along with your contact information and other details and you can mail these newsletters to prospects. For a good Internet marketing strategy you need to build a web presence. One can start with the websites. You can upload some good content and photographs describing the products and services you want to promote. A professionally designed and maintained website can sometimes increase your revenue manifold.
There are several search engine optimization techniques for Internet marketing that can be used to ensure that when people search for products and services similar to yours, the results show your website to get more traffic. You can also have affiliate and associate programs to market your products and services better. You can have e-newsletters that contain relevant and related information about your products and services, along with your contact information and other details and you can mail these newsletters to prospects.

]]> By: George Cleanthous http://www.fusednation.com/seo/link-building/why-inhouse-link-building-isnt-a-practical-solution-for-most-companies/comment-page-1/#comment-42871 George Cleanthous Mon, 01 Sep 2008 08:07:21 +0000 http://www.fusednation.com/seo/link-building/why-outsourcing-link-building-should-be-the-choice-for-most-companies/#comment-42871 You make some great points. I think that far too many people assume they know about SEO because they read a few articles or did a course or 2. I have been in SEO for 5 years and I am still learning! The thing about SEO and link building is that the industry is constantly changing and so are the search engine algorithms. There will always be the simple link exchanges that will work to a degree, but you cannot use one or 2 proven methods, because one day Google may decide that one type of link is no longer important, or that too many links too fast is spam, and if you have done either of these then there go your rankings, instantly! That's why it is essential to get the right people to do the link building for you. No one who is successful in business really has the time to build links themselves because, as you mentioned, it is time consuming and redundant, but you have to know what is right and what is wrong so you can identify the right people when you find them. Outsourcing is really the only option when it comes to large companies, but more and more developing countries are attracting this type of work because of the low costs, but you get what you pay for and in most cases they will have trouble doing it right. So yes we all need to outsource this, but make sure you find capable link builders. You make some great points. I think that far too many people assume they know about SEO because they read a few articles or did a course or 2. I have been in SEO for 5 years and I am still learning! The thing about SEO and link building is that the industry is constantly changing and so are the search engine algorithms. There will always be the simple link exchanges that will work to a degree, but you cannot use one or 2 proven methods, because one day Google may decide that one type of link is no longer important, or that too many links too fast is spam, and if you have done either of these then there go your rankings, instantly!
That’s why it is essential to get the right people to do the link building for you. No one who is successful in business really has the time to build links themselves because, as you mentioned, it is time consuming and redundant, but you have to know what is right and what is wrong so you can identify the right people when you find them. Outsourcing is really the only option when it comes to large companies, but more and more developing countries are attracting this type of work because of the low costs, but you get what you pay for and in most cases they will have trouble doing it right. So yes we all need to outsource this, but make sure you find capable link builders.

]]> By: Marketing Guy http://www.fusednation.com/seo/link-building/why-inhouse-link-building-isnt-a-practical-solution-for-most-companies/comment-page-1/#comment-40431 Marketing Guy Fri, 01 Aug 2008 13:01:12 +0000 http://www.fusednation.com/seo/link-building/why-outsourcing-link-building-should-be-the-choice-for-most-companies/#comment-40431 Hi D-SEO and thanks for dropping by. While I agree that there are PR-esque elements to link building work, I would argue they would be better accomplished by a PR professional rather than a "link builder" (a term which can apply to both an experienced SEO and an unskilled graduate at the same time, depending on how they want to spin it). At least with PR professionals you can expect a minimum amount of skills and experience - a degree, press contacts and so on. Like you said, link building for a high profile blog is very different to server side scripting knowledge. It's like the difference between "PR professionals" (i.e. consultants and agency staff) and "PR reps" (ticket touts for bars). They both may "work in PR" but their skills and experience are very different. I'm not saying link building is unskilled labour - I'm just saying it can be (and is quite often) due to the nature of the industry. Scott Hi D-SEO and thanks for dropping by.

While I agree that there are PR-esque elements to link building work, I would argue they would be better accomplished by a PR professional rather than a “link builder” (a term which can apply to both an experienced SEO and an unskilled graduate at the same time, depending on how they want to spin it).

At least with PR professionals you can expect a minimum amount of skills and experience – a degree, press contacts and so on. Like you said, link building for a high profile blog is very different to server side scripting knowledge.

It’s like the difference between “PR professionals” (i.e. consultants and agency staff) and “PR reps” (ticket touts for bars). They both may “work in PR” but their skills and experience are very different.

I’m not saying link building is unskilled labour – I’m just saying it can be (and is quite often) due to the nature of the industry.

Scott

]]> By: D-SEO http://www.fusednation.com/seo/link-building/why-inhouse-link-building-isnt-a-practical-solution-for-most-companies/comment-page-1/#comment-40393 D-SEO Thu, 31 Jul 2008 23:33:09 +0000 http://www.fusednation.com/seo/link-building/why-outsourcing-link-building-should-be-the-choice-for-most-companies/#comment-40393 "Link building is a boring, shit job on the whole. It can be very repetitive - lots of admin work involved. Generally an entry / graduate level position agency side." I disagree. Maybe if you are a link spammer. If you are a proper link 'builder' you are probably more like a PR agent. For example, bloggers try to get on each other's "blog rolls". To get on the blog roll of a very high quality blog for your topic is probably not going to be an easy task. Also (on the black hat front) you are ruling out the building of automated content generators link farms. This is noit as easy as some people probably think it is and requires considerable server side scripting knowledge. Observation #3 - alot of the value you will actually get from an SEO campaign comes more from the link building, rather than the consulting. Since we work on an economy where greater supply and not enough demand means higher pay, AND because an SEO firm that is better at link building will generally do better in business. In summary, as much as people think link building is unskilled labour, it is not. If you do think this, you should probably just use a bot instead. “Link building is a boring, shit job on the whole. It can be very repetitive – lots of admin work involved. Generally an entry / graduate level position agency side.”

I disagree.

Maybe if you are a link spammer. If you are a proper link ‘builder’ you are probably more like a PR agent. For example, bloggers try to get on each other’s “blog rolls”. To get on the blog roll of a very high quality blog for your topic is probably not going to be an easy task.

Also (on the black hat front) you are ruling out the building of automated content generators link farms. This is noit as easy as some people probably think it is and requires considerable server side scripting knowledge.

Observation #3 – alot of the value you will actually get from an SEO campaign comes more from the link building, rather than the consulting. Since we work on an economy where greater supply and not enough demand means higher pay, AND because an SEO firm that is better at link building will generally do better in business. In summary, as much as people think link building is unskilled labour, it is not. If you do think this, you should probably just use a bot instead.

]]> By: Link Building "In-House Or Outsource?" http://www.fusednation.com/seo/link-building/why-inhouse-link-building-isnt-a-practical-solution-for-most-companies/comment-page-1/#comment-35450 Link Building "In-House Or Outsource?" Wed, 23 Apr 2008 16:16:21 +0000 http://www.fusednation.com/seo/link-building/why-outsourcing-link-building-should-be-the-choice-for-most-companies/#comment-35450 [...] who wins it? Both the resources have their goods and bads. It really depends on you and the SEO Company for the type of work you want to do or require and [...] [...] who wins it? Both the resources have their goods and bads. It really depends on you and the SEO Company for the type of work you want to do or require and [...]

]]> By: BigMouthMedia - all talk or deserved success? http://www.fusednation.com/seo/link-building/why-inhouse-link-building-isnt-a-practical-solution-for-most-companies/comment-page-1/#comment-25561 BigMouthMedia - all talk or deserved success? Wed, 06 Feb 2008 12:56:00 +0000 http://www.fusednation.com/seo/link-building/why-outsourcing-link-building-should-be-the-choice-for-most-companies/#comment-25561 [...] I also believe there’s a point of diminishing returns (aka “growing pains”).  Finding experienced staff isn’t easy, particularly in a field where someone with a couple years experience can go it alone and make more [...] [...] I also believe there’s a point of diminishing returns (aka “growing pains”).  Finding experienced staff isn’t easy, particularly in a field where someone with a couple years experience can go it alone and make more [...]

]]> By: Marketing Guy http://www.fusednation.com/seo/link-building/why-inhouse-link-building-isnt-a-practical-solution-for-most-companies/comment-page-1/#comment-22484 Marketing Guy Thu, 13 Dec 2007 23:31:08 +0000 http://www.fusednation.com/seo/link-building/why-outsourcing-link-building-should-be-the-choice-for-most-companies/#comment-22484 Great point Dell and I think it also extends to SEO in general. You can learn the technical side of things (for example, the general concept of on page vs off page optimisation), but the application of that knowledge can vary a great deal from SEO to SEO. Link building is becoming closer to PR (pardon the pun) these days - and that means an individual's approach can make a lot of difference to the success of the campaign. Great comments folks - keep em coming! :) MG Great point Dell and I think it also extends to SEO in general. You can learn the technical side of things (for example, the general concept of on page vs off page optimisation), but the application of that knowledge can vary a great deal from SEO to SEO.

Link building is becoming closer to PR (pardon the pun) these days – and that means an individual’s approach can make a lot of difference to the success of the campaign.

Great comments folks – keep em coming! :)

MG

]]> By: Dell http://www.fusednation.com/seo/link-building/why-inhouse-link-building-isnt-a-practical-solution-for-most-companies/comment-page-1/#comment-22482 Dell Thu, 13 Dec 2007 23:14:50 +0000 http://www.fusednation.com/seo/link-building/why-outsourcing-link-building-should-be-the-choice-for-most-companies/#comment-22482 Good post. Most of it is agreed, especially the area about hiring grads to do link building. Additional comment, you can't full teach link building, it comes natural. Good post. Most of it is agreed, especially the area about hiring grads to do link building.

Additional comment, you can’t full teach link building, it comes natural.

]]> By: Gab from SEO ROI http://www.fusednation.com/seo/link-building/why-inhouse-link-building-isnt-a-practical-solution-for-most-companies/comment-page-1/#comment-22272 Gab from SEO ROI Mon, 10 Dec 2007 19:03:09 +0000 http://www.fusednation.com/seo/link-building/why-outsourcing-link-building-should-be-the-choice-for-most-companies/#comment-22272 Excellent article. I wrote something similar (see the page my name links to) on the benefits of hiring a consultant's services over doing things in house. I should be linking to this from SEO ROI by the end of the month (have to pass my exam first!) but in case you don't see a link by Christmas, please do email me a reminder! Cheers Gab Excellent article. I wrote something similar (see the page my name links to) on the benefits of hiring a consultant’s services over doing things in house. I should be linking to this from SEO ROI by the end of the month (have to pass my exam first!) but in case you don’t see a link by Christmas, please do email me a reminder!

Cheers
Gab

]]> By: Adam Smith http://www.fusednation.com/seo/link-building/why-inhouse-link-building-isnt-a-practical-solution-for-most-companies/comment-page-1/#comment-22146 Adam Smith Sat, 08 Dec 2007 11:18:32 +0000 http://www.fusednation.com/seo/link-building/why-outsourcing-link-building-should-be-the-choice-for-most-companies/#comment-22146 I tend to agree that in-house work is tedious, boring, and down-right malignant. But if you are starting out, it is useful to learn how to do it. Once you are past the entry phases, and a little money is coming in, I would agree that it would start to make sense to contract it out. Good post. I tend to agree that in-house work is tedious, boring, and down-right malignant. But if you are starting out, it is useful to learn how to do it. Once you are past the entry phases, and a little money is coming in, I would agree that it would start to make sense to contract it out. Good post.

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