Fused Nation – UK SEO Blog

Good news SEO industry!  Those boffins over at Big Mouth Media have taken time from their busy schedule to explain “Google PageRank Update, Page Rank Update and Page Rank Explained“!  Nice title btw guys!

Actually the first part of the article is quite a nice explanation of how the Google Toolbar PR updates and why it can fluctuate during update times.

However it would seem that Big Mouth Media are a little too SEO focused and have “somewhat” over-optimised the article.

Aside from the pretty spammy title (“Google PageRank Update, Page Rank Update and Page Rank Explained”), the article loses a great deal of consistency when trying to cover misspellings (PageRank and Page Rank used often).  “PageRank” is the preferred term guys.   Fair enough, I’m sure lots of people cover misspellings when trying to optimise for Goggle.

BMM go on to say:

“PageRank PageRank PageRank PageRank PageRank PageRank PageRank PageRank PageRank PageRank PageRank PageRank PageRank PageRank”

OK that’s not a direct quote – I’m reading between the lines there – but that’s the gist of it.

Interestingly, Big Mouth Media do claim that Google PageRank can be affected by:

• The strength of a brand
• Traffic
• The quality of a website’s design (noting that pop-ups could have a negative effect on PageRank)
• Relevancy (to pages that link to you)

Huh.  Granted, the statements have been caveated by saying that these areas may directly or indirectly affect Google PageRank, but still tenuous at best.  A big brand naturally collects organic links (therefore more PR).  More traffic means more chance of organic link growth (more PR).  Website design?  Dodgy link there at best.  Relevancy?  Well, sure people are more likely to link to you if your site is relevant to theirs but…

What is it with SEO agencies churning out psuedo content just for the sake of it?  Over-optimising articles with fluff content just to justify “news items”?  Sigh.  Or perhaps for some brand protection to maybe, oh I don’t know, push some undesirable results (like “BigMouthMedia Banned” or “BigMouthMedia Spotlight“) down a little (this is wonderful btw – http://www.useless-knowledge.com/1234/06june/article072.html)?

I suppose it might just be some link baiting – churn out some inaccurate content and hope someone corrects it.  Guess I’m the chump then.

MG