Big Mouth Media “explain” PageRank

Posted by: Marketing Guy Date posted: October 2nd, 2006 Published in: Google PageRank, SEO Agencies

Good news SEO industry!  Those boffins over at Big Mouth Media have taken time from their busy schedule to explain “Google PageRank Update, Page Rank Update and Page Rank Explained“!  Nice title btw guys! ;)

Actually the first part of the article is quite a nice explanation of how the Google Toolbar PR updates and why it can fluctuate during update times.

However it would seem that Big Mouth Media are a little too SEO focused and have “somewhat” over-optimised the article.

Aside from the pretty spammy title (“Google PageRank Update, Page Rank Update and Page Rank Explained”), the article loses a great deal of consistency when trying to cover misspellings (PageRank and Page Rank used often).  “PageRank” is the preferred term guys. ;)  Fair enough, I’m sure lots of people cover misspellings when trying to optimise for Goggle.

BMM go on to say:

“PageRank PageRank PageRank PageRank PageRank PageRank PageRank PageRank PageRank PageRank PageRank PageRank PageRank PageRank”

OK that’s not a direct quote - I’m reading between the lines there - but that’s the gist of it.

Interestingly, Big Mouth Media do claim that Google PageRank can be affected by:

  • The strength of a brand
  • Traffic
  • The quality of a website’s design (noting that pop-ups could have a negative effect on PageRank)
  • Relevancy (to pages that link to you)

Huh.  Granted, the statements have been caveated by saying that these areas may directly or indirectly affect Google PageRank, but still tenuous at best.  A big brand naturally collects organic links (therefore more PR).  More traffic means more chance of organic link growth (more PR).  Website design?  Dodgy link there at best.  Relevancy?  Well, sure people are more likely to link to you if your site is relevant to theirs but…

What is it with SEO agencies churning out psuedo content just for the sake of it?  Over-optimising articles with fluff content just to justify “news items”?  Sigh.  Or perhaps for some brand protection to maybe, oh I don’t know, push some undesirable results (like ”BigMouthMedia Banned“ or “BigMouthMedia Spotlight“) down a little (this is wonderful btw - http://www.useless-knowledge.com/1234/06june/article072.html)?

I suppose it might just be some link baiting - churn out some inaccurate content and hope someone corrects it.  Guess I’m the chump then. ;)

MG

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Comments

  1. Posted by: Toronto MLS Date posted: 9th January, 2007 at 10:59 pm

    my pagerank has been PR2 for 6 or more month, why?

  2. Posted by: Marketing Guy Date posted: 10th January, 2007 at 3:14 am

    Toolbar PageRank doesn’t update very often - it’s not very accurate. If your page has more than PR2 then it could just not be displaying. Otherwise you might need to look to build more links to your site to help increase your PR.

    That said, PageRank isn’t very important, so I wouldn’t focus on it too much.

  3. Posted by: Some actual info on PageRank Date posted: 4th February, 2008 at 6:43 pm

    […] a read for anyone that is confused about (or cares about) Google PageRank.  Better than this article […]

  4. Posted by: Free your content by breaking the shackles of search engine optimisation Date posted: 8th February, 2008 at 5:13 pm

    […] A perfect example of this is from 2006.  I wrote a somewhat sarcastic review of an article written by Bigmouthmedia, which was entitled, “Google PageRank Update, Page Rank Update and Page Rank Explained” - read my take on it here. […]

  5. Posted by: Wikipedia now ranks higher than Google for “PageRank” Date posted: 14th February, 2008 at 7:20 pm

    […] Google obviously needs a good SEO - their title tags are shocking!  Perhaps they should give BMM a shout? […]

  6. Posted by: Internet Marketing Leeds Date posted: 21st May, 2008 at 2:01 pm

    Does anyone know the approx dates for Q2 2008 PR update?

  7. Posted by: Marketing Guy Date posted: 21st May, 2008 at 2:19 pm

    PR updates are every quarter (roughly) - I would expect the next one to be July or around that time (we had one recently).

    Scott