MSN launch YouTube rival - Soapbox

Posted by: Marketing Guy Date posted: October 20th, 2006 Published in: MSN

The BBC are reporting that MSN are due to release a rival to YouTube, named Soapbox.  The system is currently in invitation only Beta.

Playing the copyright card (which Google’s YourTube has received quite a lot of criticism over), MSN said, “it will take down any copyrighted material uploaded by users without permission once it is alerted by the rights holder.”

Not exactly a proactive approach to the issue, but then again they are jumping on the bandwagon (again) late in the day (again).  Here’s a thought - try innovating and maybe you won’t need to spend millions playing catch up.

MG

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