Google SERP UI change

Posted by: Marketing Guy Date posted: May 17th, 2007 Published in: Google

I’m seeing a new look to Google SERPs today which include an update to the “fluff” parts of the page (notably the header level dividing graphic and footer graphic part) and importantly the addition of links and a drop down menu to the header:

Google SERP change

This is a significant change – it allows Google to more easily promote their services in the SERPs.  Before they were essentially limited to around four links at the top right or so (it’s just the way the done it) – now they can add pretty much any service to the drop down menu.

With Google Adsense images updating recently and Adwords in SERPs changing to yellow background and now the first major Google SERP design revamp (in as long as I can remember), it looks like the boffins at Googleplex finally caved in and hired a graphic design.

MG

Comments

  1. Posted by: g1smd Date posted: 17th May, 2007 at 11:14 pm

    Not only is there the visible change in the SERPs layout, but also note that the underlying HTML page code now runs with plenty of CSS added in too.

  2. Posted by: Marketing Guy Date posted: 18th May, 2007 at 11:16 am

    Interesting – setting up for future additions you think?