Fused Nation – UK SEO Blog

Nifty little tool from Google to test a page’s Rich Snippet markup;  http://www.google.com/webmasters/tools/richsnippets

Worth having a play around with and good to test out differnet options.  Remember, Bing likes rich snippets too!

If your website or client’s websites are in any way local, then rich snippet markup is almost as important as getting listed on review sites and Google Places, etc these days.  Local seach is one crowded place – there are loads of different players trying out different things and as usual the search engines are trying to aggregate the data rather than doing their own thing (although Google is doing a little bit of both).

Think about what it means to be able to control how your local business listing appears within search results.  Have a bland title and description, OR;

• Address & Map
• Star rating and reviews
• Contact details
• Deep links to your key content
• Take away prime space from your lesser ranking competitors!

Most standard CMSs should be simple enough to add in rich snippets in and freebie pieces of software like WordPress will have plenty of plugins (although the WP one doesn’t work with the current build…).

On a search query I’ve been working on today, the potential client is 2nd place (normal listing).  1st place is a a competitor with all the stuff I just listed.  Screenshot of the SERPs is all that’s needed to secure the pitch.

No brainer.