Check this out:
Pretty neat huh?Â I’m seeing the additional search box added to quite a few SERPs today – seems to be only for site names just now.Â I know TheBestOf useÂ the Google Search Appliance for internal searches and I also see the search box on results for Youtube, Amazon and a few other big names.
Searching using the additional search box simply carries out a Google search for the keywords + site:domain.com, rather than producing customised search results from the company using the the search appliance (which would have been cool).
What’s worrying is that it is a slight step onto the toes of webmasters here.
- Say someone searches for your company name and they get this secondary search box that prompts them to “search your site”.
- Say then they decide to search your site.
- How do you feel about them getting these results:
Yup, 10 nice local results in what is essentially a refined site: search.
Explain to me the relevancy of that for users please Google?Â They search for a business by name and instead of serving the right information, Google prompts to refine the search and plasters in some more results from other sites.
I guess as a new feature it’s pretty cool, but you have to wonder if everyone will be happy about the potential use for this.Â It’s all very well Google setting out on a mission to index the web, but surely there has been a line crossed when Google can potentially show results from your competitors when a Google user is…
- Specifically searching for YOUR business…
- Wanting to search YOUR site…
What do you think?Â Would Search Engine Watch be happy if a user used their site search and was returned results from Sphinn? Hmmm.
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