UK watching more videos online

Posted by: Marketing Guy Date posted: April 29th, 2009 Published in: Marketing

The UK online video viewing audience has risen by ten per cent in the past year to 29.6 million unique viewers age 15 and older, according to comScore.

In news that could interest online marketers using media content, Google Sites came in as the top online video property in the UK, with 23.7 million viewers – a rise of 14 per cent when compared with the previous year.

YouTube.com accounted for 99 per cent of all videos viewed on Google Sites, while BBC Sites came in ranked second with 6.8 million viewers, followed by Microsoft Sites with 4.3 million viewers.

In January this year, four billion videos were viewed online in the UK, 2.5 per cent of which were watched on one of the top five broadcasters’ websites.

Most of these were viewed on BBC Sites, which took up a 54.7 per cent market share among the main five.