Quite a funny story on the BBC today about Habitat (home furnishings retailer) spamming Twitter by piggy-backing sales messages on grossly innappropriate hashtags. I love the quote on the BBC site by Alan Burmaster from Neilson Online;
Advertising in social media can be like gatecrashing a party. People who use social media are much less tolerant to have their conversations interrupted by advertisers.
Apt I think you’ll agree.
Clearly, a serious lack of judgement from Habitat (who claim the mistake was made by an intern who no longer works with the firm – pretty much the same BS response that any firm caught spamming spews out to the baying masses), but it serves as a good example of why all marketeers should know their limitations and not simply jump in feet first with any old sales technique that they think will work.
Trying to capitilise on the tragic events in Iran is clearly a stupid thing to do – moral and ethical implications aside, the logic from a marketing point of view is non existent. Seriously, what dumbass thought that would be a good idea? Too much time spent on Twatter and not enough in the real world methinks…perhaps the marketing team at Habitat need a new motivational poster for their wall…
“You don’t have to be crazy to work here – you have to be a talentless, narcissistic, evil c*nt with absolutely no moral centre and such distain for everyone that if there was any fairness in this world, you would just f*ck off and die.”
Or something like that.
Haven’t ranted in a while. Feels good even though it’s dark and cold down here lol!:)
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