London Olympics 2012 logo – money well spent!

Posted by: Marketing Guy Date posted: June 6th, 2007 Published in: Branding

London Olympics 2012 - Yeeehaaa!How funny is this?  1 year to develop and £400,000 spent – yes, £400,000!  And the damn thing is ugly as hell, being slated across the media and now is reported to be causing epiletic fits!

And the winner of the “Branding Screw Up of 2007 Award” is….

The London Olympic 2012 logo is also finding itself being rebranded by the media and members of the public…

“Broken Swastika”, “resembles a toileting monkey” and some references to fellatio are just a few of the comments that people are making!  In additon, an animated version of the logo has reportedly been removed from the official website after causing 8 cases of epiletic seizures, contravening OFCOM guidelines.

Money well spent, huh?

I mean, who pays £400k for a logo design the first place – at some point they surely thought – “Hmm, let’s run this by some members of the public to test reactions…”?

I’m thinking that the brand consultancy they used may be hurting a little this week (although with a £400k pay cheque to soften the blow, they might not be so bothered)!

Anyone actually like it? After someone pointed out the “fellatio association” I can’t see anything but that now!  Maybe they should scrap it and use it for Amsterdam 2016? :)

MG

Comments

  1. Posted by: Olympics marketing logo comes under fire Date posted: 23rd July, 2008 at 3:21 pm

    [...] logo for the London 2012 Olympics does not reflect the identity of the Games, marketers have [...]

  2. Posted by: Angharad Date posted: 24th September, 2008 at 5:40 pm

    I totaly agree with you! I didn’t even know it was ment to look like ‘2012′ till now!!! XD