Oxfam Unwrapped - Xmas gift idea

Posted by: Marketing Guy Date posted: December 18th, 2006 Published in: Advertising, General

Being a bit of a slacker and leaving things to the last minute, I just saw a TV ad for Oxfam Unwrapped.  It’s a pretty cool idea - it bundles donations into “gift packages” that range from £1 to £500+ - you simply buy the package, the money is donated to the cause and the person who you buy the gift for recieves an e-card and a fridge magnet or something or other in a few days.

Examples of gifts you can get:

Pretty nice gift for Xmas - unusual and goes to a good cause! :)

The TV ad for the site was pretty cool as well.  Can’t find it on Google video or Youtube, but it’s basically a montage of really damn ugly Alpacas with the Baby Bird song, “You’re Gorgeouos” playing.  Clever, funny and gets the message over.

MG

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