Oxfam Unwrapped - Xmas gift idea

Posted by: Marketing Guy Date posted: December 18th, 2006 Published in: Advertising, General

Being a bit of a slacker and leaving things to the last minute, I just saw a TV ad for Oxfam Unwrapped. It’s a pretty cool idea - it bundles donations into “gift packages” that range from £1 to £500+ - you simply buy the package, the money is donated to the cause and the person who you buy the gift for recieves an e-card and a fridge magnet or something or other in a few days.

Examples of gifts you can get:

HIV and AIDS awareness event (£15)
Train a health worker (£38)
80 mango saplings (£160)
Safe water for 1000 people (£720)
Create a whole classroom (£1700)

Pretty nice gift for Xmas - unusual and goes to a good cause!

The TV ad for the site was pretty cool as well. Can’t find it on Google video or Youtube, but it’s basically a montage of really damn ugly Alpacas with the Baby Bird song, “You’re Gorgeouos” playing. Clever, funny and gets the message over.

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