Fused Nation - UK SEO Blog

Many of you will have seen the new Playstation launch TV campaign. The film is undoubtedly stunning but it certainly raises questions about TBWA’s new positioning strategy for Playstation. “Never underestimate the power of Playstation” was copied by numerous other products subsequently but the PS3s aspirational “This is living” I doubt will have the same impact on product market positioning over the next 5 years. Alan Duncan, marketing director for Sony Computer Entertainment UK Media Guardian stresses that the campaign “goes far further” than simply sticking a 60-second TV commercial on YouTube.”

That may be so, but the URL www.thisisliving.TV is neither memorable nor appropriate for the campaign (which also lacks branding). It is another example of a high profile launch being hindered by Sandboxed tactical domain names while the hyper rich media site has a pre-load time that extends beyond the pre-loader animation. The navigation is clunky in that the user has to return to the main screen each time to move on and there is no text content at all. It feels to me like a site designed by advertising creatives who have little concern for effective web communications. Besides I still wouldn’t mind finding out just a little about the console itself.