Welcome longboarder77!

Posted by: Marketing Guy Date posted: February 6th, 2007 Published in: About Fused Nation

Just a quick welcome to longboarder77, aka Scott Howard, who will now be contributing posts to Fused Nation.  Scott is an old school marketing pro with loads of big brand experience and an expert in an issues relating to agency and client management.

So Scott, tell us about yourself! :D

Scott (The first one!)

Comments

  1. Posted by: longboarder77 Date posted: 6th February, 2007 at 8:55 pm

    Thanks Scott. I’ve been working for over ten years in planing and in running digital divisions of full service marketing agencies. In this time I’ve worked with the likes of Kelloggs, Boots the Chemist and Intelligent Finance.
    I set up digitalAim last year as a means of offering clients who value the concept of competitive advantage online the chance to have planing advice in formulating better briefs for web design and online marketing agencies. This approach arms clients with a better understanding of the right questions to ask their agencies so that creatively they get more and the agency does not have to do so much hand holding for marketeers who do not have direct online marketing / web manager experience. Well enough navel gazing. My passion for internet technologies comes from the fact that www has had such a dramatic effect on so many aspects of our lives in the (relatively) short time since its commercial inception. I don’t spend much time predicting the exact future of interactive TV or what functionality we will have on the ‘ultimate’ hand held device in 10 years. I’m more interested in genuine commercial application of competitive information sources that are both responsibly and professionally marketed to a mass or passionate niche audience.

  2. Posted by: DG Date posted: 9th February, 2007 at 10:28 am

    Hello Scott. Looking forward to reading your posts.

  3. Posted by: Michael Date posted: 23rd February, 2007 at 3:11 pm

    Hi Scott. I am also forward to read your posts.