Fused Nation - UK SEO Blog

Any publicity is good publicity…
I’ve never believed this old adage - I think it’s an arrogant dismissal by incompetent marketers who can’t manage their public relations properly.  Until recently it has never really been a big concern in the online world, but with an explosion of online communities over the past few years and the […]

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Drop a link to your own if you want.
MG

Well it’s been less than a week since marketing firm Zipatoni were outted as being the “brains” behind the Sony Xmas viral site for their PSP.  Zipatoni did respond briefly as mentioned in my previous post, but it was as bollocks as the whole marketing campaign itself.
The site has since been taken down - I […]

Rebecca over at SEOmoz just posted a mash up comic strip of various photos from SES Chicago - worth a glance over.
A nice example of how link bait should be done - funny, topical and doesn’t piss anyone off.
MG

Hat tip to DG for this one - Sony hired a marketing company to churn out a shitty fake “fan site” for the PSP on the run up to Xmas.  Just reading the story churns my stomache, but when I actually had a look at the site I laughed my ass off.
OK Sony.  So you […]

UK SEO agency, Big Mouth Media announced over the weekend that they have merged with Euro online marketing firm Global Media, creating a company which is estimated in value between £100 and £200 million (reports vary depending where you read!).
In a statement for the Scotsman*, Big Mouth Media MD Steve Leach is quoted to have said that […]

Having a look around a few sites, I come across a SEO agency called Touch Search.  Their SEO page says:
“Note: Touch Search Marketing promotes ethical search engine optimisation. We strongly object to black-hat SEO techniques that spam the web and could result in a permanent ban from search engines.”
Indeed very noble (highlighting added be me).  […]