The importance of disclosure and managing client expectations
Posted by: Marketing Guy Date posted: April 29th, 2008 Published in: Public Relations, SEO Agencies, Search Engine OptimisationZero Strategy report today that Business Green have noted that the Advertising Standards Authority (UK) is currently launching an investigation into claims of “greenwashing” amongst advertisers. “Greenwashing” is process of exaggerating the environmental benefits of a product in order to sell it more “effectively”.
Sound familiar?
When does local SEO targeting become doorway page spam?
Posted by: Marketing Guy Date posted: April 1st, 2008 Published in: Branding, Copywriting for SEO, Local Search, Marketing, SEO Agencies, Search Engine Optimisation, SpamI’ve been keeping an eye on several SEO related discussions on small business forums lately, and to be perfectly honest some of the “advice” being dished out by self proclaimed experts is somewhat disturbing.
I’ve chipped in my 2c from time to time on the recent discussions, but having read back even a week or two […]
b10g looking for PPC specialists…
Posted by: Marketing Guy Date posted: March 3rd, 2008 Published in: PPC, SEO Agencies…and are asking candidates to sell themselves using 95 characters or less! :) Great to see companies taking an interesting approach to recruitment!
I’ve worked with Dave and Paul Carruthers before and they both know their stuff - well worth a look at the job posting if you are looking for work just now. Check their […]
BigMouthMedia - all talk or deserved success?
Posted by: Marketing Guy Date posted: February 6th, 2008 Published in: Branding, Marketing, SEO Agencies, Search Engine OptimisationI’ll kick off things with disclosing that I don’t have a very high opinion of BigMouthMedia. I worked there Jan 2005 - Jan 2006 and left fairly disenchanted with the company having had more than one disagreement with the powers that be about various things and some blog posts which ultimately led to them threatening legal […]
Do it write! 9 SEO agency site copywriting sins…
Posted by: Marketing Guy Date posted: January 9th, 2008 Published in: Copywriting for SEO, SEO AgenciesJust before I start yet another post pointing out flaws here, there and everywhere, I’ll stick my hands up and say I’m as guilty of this as anyone else. Cliched statements and claims that tend to be found on SEO agency / consultant sites - stuff that is usually written as a sales pitch, but […]
SEO agency ethics & why the industry needs a kick in the backside
Posted by: Marketing Guy Date posted: March 1st, 2007 Published in: Rants n Drama, SEO AgenciesA bit of rant here - I know the whole ethics debate is tired and most people don’t want to read about it these days but I gotta throw in a word or two about it.
I just did a freebie consultancy for a small business - the lady who runs it on her own is […]
BigMouthMedia present a case study on “ethical SEO” - lol!
Posted by: Marketing Guy Date posted: February 2nd, 2007 Published in: Humour, SEO AgenciesThis made me chuckle.
Bigmouthmedia are planning to present a case study entitled, “Maximising ethical SEO within competitive marketplaces” at next week’s TFM show. Um lol.
I really don’t know what more to say about this - I’m fairly gob smacked at the outrageous hypocrisy of it all. Perhaps TFM would care to invite MSN to discuss their […]