Fused Nation

I’ll get my clichés, redundant fact-stating and standard SEO discussion comments out of the way before we start properly. It’s a minefield out there. There are loads of snake oil salesmen. You’ve been burnt before. There’s no regulation in the SEO industry.

Zero Strategy report today that Business Green have noted that the Advertising Standards Authority (UK) is currently launching an investigation into claims of “greenwashing” amongst advertisers.  “Greenwashing” is process of exaggerating the environmental benefits of a product in order to sell it more “effectively”. Sound familiar?

I’ve been keeping an eye on several SEO related discussions on small business forums lately, and to be perfectly honest some of the “advice” being dished out by self proclaimed experts is somewhat disturbing. I’ve chipped in my 2c from time to time on the recent discussions, but having read back even a week or [...]

…and are asking candidates to sell themselves using 95 characters or less!   Great to see companies taking an interesting approach to recruitment! I’ve worked with Dave and Paul Carruthers before and they both know their stuff – well worth a look at the job posting if you are looking for work just now.  Check [...]

I’ll kick off things with disclosing that I don’t have a very high opinion of BigMouthMedia.  I worked there Jan 2005 – Jan 2006 and left fairly disenchanted with the company having had more than one disagreement with the powers that be about various things and some blog posts which ultimately led to them threatening legal [...]

Just before I start yet another post pointing out flaws here, there and everywhere, I’ll stick my hands up and say I’m as guilty of this as anyone else.  Cliched statements and claims that tend to be found on SEO agency / consultant sites – stuff that is usually written as a sales pitch, but [...]

A bit of rant here – I know the whole ethics debate is tired and most people don’t want to read about it these days but I gotta throw in a word or two about it. I just did a freebie consultancy for a small business – the lady who runs it on her own [...]

This made me chuckle. Bigmouthmedia are planning to present a case study entitled, “Maximising ethical SEO within competitive marketplaces” at next week’s TFM show.  Um lol.  I really don’t know what more to say about this – I’m fairly gob smacked at the outrageous hypocrisy of it all.  Perhaps TFM would care to invite MSN to discuss their [...]

Any publicity is good publicity… I’ve never believed this old adage – I think it’s an arrogant dismissal by incompetent marketers who can’t manage their public relations properly.  Until recently it has never really been a big concern in the online world, but with an explosion of online communities over the past few years and [...]

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