SEO agency ethics & why the industry needs a kick in the backside
Posted by: Marketing Guy Date posted: March 1st, 2007 Published in: Rants n Drama, SEO AgenciesA bit of rant here – I know the whole ethics debate is tired and most people don’t want to read about it these days but I gotta throw in a word or two about it. I just did a freebie consultancy for a small business – the lady who runs it on her own [...]
Managing emerging brands and dealing with the PR fallout
Posted by: Marketing Guy Date posted: February 23rd, 2007 Published in: Branding, Marketing, Public Relations, Search Engine Optimisation, Social Media MarketingIt seems that 2007 brings us a “SEOs are teh devil” mantra from a multitude of newly crowned golden children of the web and to be perfectly honest it’s starting to annoy me. No doubt the likes of Slashdot have already dealt with and got over the impact the SEO industry may or may not have [...]
Without content there is NO customer experience
Posted by: longboarder77 Date posted: February 6th, 2007 Published in: Branding, Copywriting for SEO, Marketing, Search Engine OptimisationI know that it seems incredibly simplistic, but a site without content has almost no value to man, beast or search engine. Of late I’ve been approached by a number of SME clients asking for expert advice in how they can grow the revenues in theire online advertising affiliate sites.
BigMouthMedia present a case study on “ethical SEO” – lol!
Posted by: Marketing Guy Date posted: February 2nd, 2007 Published in: Humour, SEO AgenciesThis made me chuckle. Bigmouthmedia are planning to present a case study entitled, “Maximising ethical SEO within competitive marketplaces” at next week’s TFM show. Um lol. I really don’t know what more to say about this – I’m fairly gob smacked at the outrageous hypocrisy of it all. Perhaps TFM would care to invite MSN to discuss their [...]
Google displaying local results in town searches
Posted by: Marketing Guy Date posted: January 30th, 2007 Published in: Google, Local Search, Search Engine OptimisationA fairly notable change now as these additional results take up a large portion of the page: Accountants in Edinburgh:
v7n now selling contextual links
Posted by: Marketing Guy Date posted: January 24th, 2007 Published in: Link BuildingHat tip to John Scott who’s now offering contextual links for sale over at v7n. Also note the landing page is almost entirely composed of images which I would guess is an intentional little experiment to show the value of link weight over on page optimisation. More info on John’s blog here. Best of luck [...]
Link Baiting vs Brand Protection
Posted by: Marketing Guy Date posted: January 23rd, 2007 Published in: Branding, Link Baiting, Public Relations, SEO AgenciesAny publicity is good publicity… I’ve never believed this old adage – I think it’s an arrogant dismissal by incompetent marketers who can’t manage their public relations properly. Until recently it has never really been a big concern in the online world, but with an explosion of online communities over the past few years and [...]
Social bandwagon stuff
Posted by: Marketing Guy Date posted: January 17th, 2007 Published in: About Fused Nation, SEO AgenciesCome join in the social bandwagon: MyBlogLog – Marketing Guy MyBlogLog – Fused Nation LinkedIn – eFlaunt Drop a link to your own if you want. MG
Google Backlink Update – Jan 2007
Posted by: Marketing Guy Date posted: January 11th, 2007 Published in: Google, Link BuildingFor all those back link junkies out there, Google have / are in the process of updating back link counts. Fused Nation for example has gone from 29 to 83 (thank you blog tag game!). Noticing some TB PR updates too. UPDATE – there’s some chatter about “PR Outages” – sites showing PR0 for no [...]
Berkeley.edu webspam abuse by raph.us
Posted by: Marketing Guy Date posted: January 5th, 2007 Published in: Search Engine Optimisation, SpamA quick check of indexed pages shows a load of custom poker / casino text files uploaded to the Berkeley.edu server which then subsequently redirect to a list of casino sites. Same works for viagra, and I’m sure a range of other terms. The pages redirect to random spam pages on the domain raph.us (no [...]