Fused Nation – UK SEO Blog

Nifty little tool from Google to test a page’s Rich Snippet markup;  http://www.google.com/webmasters/tools/richsnippets Worth having a play around with and good to test out differnet options.  Remember, Bing likes rich snippets too!

Just been reading this discussion over at Sphinn and thought I’d add a quick blog post about the value of XML sitemaps, which are essentially the poor SEO’s solution to indexing.

For some people, SEO has always been about this – creating a killer page that deserves to be number 1.  Perhaps it doesn’t always shine through in the work you do – there are a variety of constraints that can hold you back – money, time, resources or corporate politics to name but a few.  [...]

Just noticed the new TV ad campaign by Orange prompts users to “search online for ‘I am’“. A little bit optimistic? They do run a PPC campaign for the term, but with 1.1 billion competing pages, perhaps it wasn’t a great idea to include that particular step in the communication process?   The site does rank [...]

Keywords in domain names have very little importance in actual ranking calculations – that’s been the case for years now. The positive effects people see are a consequence of sites linking to the domain using the URL as anchor text – link text containing keywords is what helps the domain rank, not the actual appearance [...]

I’ve got a number of posts in the works that I can’t really be bothered finishing off right now, so I thought I’d start a quickie SEO Q&A session.  Feel free to post a comment with any questions you want answered. Scott

Zero Strategy report today that Business Green have noted that the Advertising Standards Authority (UK) is currently launching an investigation into claims of “greenwashing” amongst advertisers.  “Greenwashing” is process of exaggerating the environmental benefits of a product in order to sell it more “effectively”. Sound familiar?