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Link Baiting vs Brand Protection

Posted by: Marketing Guy Date posted: January 23rd, 2007 Published in: Branding, Link Baiting, Public Relations, SEO Agencies

Any publicity is good publicity…
I’ve never believed this old adage – I think it’s an arrogant dismissal by incompetent marketers who can’t manage their public relations properly.  Until recently it has never really been a big concern in the online world, but with an explosion of online communities over the past few years and the [...]

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Digg & your social marketing strategy

Posted by: Marketing Guy Date posted: December 22nd, 2006 Published in: Blogging, Link Baiting, Marketing, Social Media Marketing, Traffic Generation, Viral Marketing

There has been a lot of chatter on various blogs and forums lately about Digg banning domains (a lifetime ban it seems).  Some sites have received this response from Digg:
“When submitted stories are consistently reported as spam and users complain via our feedback email about submission spam, we ban the domain. The domain will not [...]

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SES Chicago Comics – link bait actually worth a link!

Posted by: Marketing Guy Date posted: December 15th, 2006 Published in: Link Baiting, SEO Agencies, SEO Conferences

Rebecca over at SEOmoz just posted a mash up comic strip of various photos from SES Chicago – worth a glance over.
A nice example of how link bait should be done – funny, topical and doesn’t piss anyone off.
MG

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Sony / Zipatoni and bollocks web marketing

Posted by: Marketing Guy Date posted: December 13th, 2006 Published in: Branding, Link Baiting, SEO Agencies, Spam, Viral Marketing

Hat tip to DG for this one – Sony hired a marketing company to churn out a shitty fake “fan site” for the PSP on the run up to Xmas.  Just reading the story churns my stomache, but when I actually had a look at the site I laughed my ass off.
OK Sony.  So you [...]