Q: Are keywords in your domain name an important ranking factor?
Posted by: Marketing Guy Date posted: June 12th, 2008 Published in: Domain Names, Search Engine OptimisationKeywords in domain names have very little importance in actual ranking calculations – that’s been the case for years now. The positive effects people see are a consequence of sites linking to the domain using the URL as anchor text – link text containing keywords is what helps the domain rank, not the actual appearance [...]
New Playstation Campaign – Style over content?
Posted by: longboarder77 Date posted: April 10th, 2007 Published in: Advertising, Domain Names, General, MarketingMany of you will have seen the new Playstation launch TV campaign. The film is undoubtedly stunning but it certainly raises questions about TBWA’s new positioning strategy for Playstation. “Never underestimate the power of Playstation” was copied by numerous other products subsequently but the PS3s aspirational “This is living” I doubt will have the same [...]
Nominet are updating .uk dispute resolution procedures
Posted by: Marketing Guy Date posted: November 21st, 2006 Published in: Domain NamesNominet are asking for feedback to update their .uk domain name dispute resolution procedures from anyone who registers domain names for themselves or on the behalf of others.
More information is available here.
We are updating Nominet’s Dispute Resolution Service (DRS) to keep the service quick, simple, fair and approachable for all who use it, and to [...]