Fused Nation – UK SEO Blog

We do like our jargon, don’t we?  I thought the marketing game was bad for excessive overuse of jargon, but damn, the SEO industry gives the marketing world a run for its money, ranging from completely obscure terms to attaching our own meanings to a range of otherwise innocuous phrases.  Here’s my run down of [...]

Do you think at any point, the good people at the ‘plex considered that the simplicity of Google was the main reason so many people use it (and subsequent reason why so many G products don’t really get off the ground)?  And by “integrating” all these products and prioritising the much hyped (and spectacularly crap) [...]

Google are reporting today an update to their freshness algo – the part of the ranking algorithm that handles new content insertion into SERPs.  This will affect a whopping 35% of search queries – Google’s Panda update only impacted 12%.  This is big!

Throwing this one out for the pros – do you think Google will ban an average website for buying links?  I’m not so sure – in fact I think the whole link buying idea is more of a fantastic PR campaign on Google’s behalf than reality.  Let me explain my chain of thought;

….of all places, really!  I understand mass mailing emails to sites asking for links – it’s a low conversion rate so best to get as many out there as possible.  And I understand leaving a blog comment if you are unable to find a contact – perfectly fine up until this point.  But leaving a [...]

Just been reading this article by the SEOptimise guys – it’s well written, sure and SEOptimise is a reputable SEO company, but there’s a lot of fairly paranoid points and I’ve honestly no idea how it made it to the front page of Sphinn.  I honestly haven’t read Sphinn in years – have they employed [...]

I’ll get my clichés, redundant fact-stating and standard SEO discussion comments out of the way before we start properly. It’s a minefield out there. There are loads of snake oil salesmen. You’ve been burnt before. There’s no regulation in the SEO industry.