Category killing pages – what’s the deal?
Posted by: Marketing Guy Date posted: July 2nd, 2009 Published in: Copywriting for SEO, Search Engine OptimisationFor some people, SEO has always been about this – creating a killer page that deserves to be number 1. Perhaps it doesn’t always shine through in the work you do – there are a variety of constraints that can hold you back – money, time, resources or corporate politics to name but a few. [...]
“I am” – TV ad campaign by Orange prompts users to use search
Posted by: Marketing Guy Date posted: August 19th, 2008 Published in: Advertising, Search Engine OptimisationJust noticed the new TV ad campaign by Orange prompts users to “search online for ‘I am’“. A little bit optimistic?
They do run a PPC campaign for the term, but with 1.1 billion competing pages, perhaps it wasn’t a great idea to include that particular step in the communication process?  The site does [...]
Q: Are keywords in your domain name an important ranking factor?
Posted by: Marketing Guy Date posted: June 12th, 2008 Published in: Domain Names, Search Engine OptimisationKeywords in domain names have very little importance in actual ranking calculations – that’s been the case for years now. The positive effects people see are a consequence of sites linking to the domain using the URL as anchor text – link text containing keywords is what helps the domain rank, not the actual appearance [...]
SEO Q&A Session – fire away!
Posted by: Marketing Guy Date posted: May 14th, 2008 Published in: Search Engine OptimisationI’ve got a number of posts in the works that I can’t really be bothered finishing off right now, so I thought I’d start a quickie SEO Q&A session. Feel free to post a comment with any questions you want answered.
Scott
The importance of disclosure and managing client expectations
Posted by: Marketing Guy Date posted: April 29th, 2008 Published in: Public Relations, SEO Agencies, Search Engine OptimisationZero Strategy report today that Business Green have noted that the Advertising Standards Authority (UK) is currently launching an investigation into claims of “greenwashing” amongst advertisers. “Greenwashing” is process of exaggerating the environmental benefits of a product in order to sell it more “effectively”.
Sound familiar?
Staff got some time on their hands? Here’s some SEO related bits n’ pieces they can handle
Posted by: Marketing Guy Date posted: April 7th, 2008 Published in: Blogging, Link Building, Marketing, Public Relations, Social Media Marketing, Traffic GenerationSomeone asked me the other day what their staff member could be doing to help with SEO as they had some spare time on their hands. While there isn’t really a perfect answer that will fit any business, these tips should be useful on the whole (not in any particular order)…
When does local SEO targeting become doorway page spam?
Posted by: Marketing Guy Date posted: April 1st, 2008 Published in: Branding, Copywriting for SEO, Local Search, Marketing, SEO Agencies, Search Engine Optimisation, SpamI’ve been keeping an eye on several SEO related discussions on small business forums lately, and to be perfectly honest some of the “advice” being dished out by self proclaimed experts is somewhat disturbing.
I’ve chipped in my 2c from time to time on the recent discussions, but having read back even a week or two [...]