Q: Are keywords in your domain name an important ranking factor?
Posted by: Marketing Guy Date posted: June 12th, 2008 Published in: Domain Names, Search Engine OptimisationKeywords in domain names have very little importance in actual ranking calculations - that’s been the case for years now. The positive effects people see are a consequence of sites linking to the domain using the URL as anchor text - link text containing keywords is what helps the domain rank, not the actual appearance […]
SEO Q&A Session - fire away!
Posted by: Marketing Guy Date posted: May 14th, 2008 Published in: Search Engine OptimisationI’ve got a number of posts in the works that I can’t really be bothered finishing off right now, so I thought I’d start a quickie SEO Q&A session. Feel free to post a comment with any questions you want answered.
Scott
The importance of disclosure and managing client expectations
Posted by: Marketing Guy Date posted: April 29th, 2008 Published in: Public Relations, SEO Agencies, Search Engine OptimisationZero Strategy report today that Business Green have noted that the Advertising Standards Authority (UK) is currently launching an investigation into claims of “greenwashing” amongst advertisers. “Greenwashing” is process of exaggerating the environmental benefits of a product in order to sell it more “effectively”.
Sound familiar?
Staff got some time on their hands? Here’s some SEO related bits n’ pieces they can handle
Posted by: Marketing Guy Date posted: April 7th, 2008 Published in: Blogging, Link Building, Marketing, Public Relations, Social Media Marketing, Traffic GenerationSomeone asked me the other day what their staff member could be doing to help with SEO as they had some spare time on their hands. While there isn’t really a perfect answer that will fit any business, these tips should be useful on the whole (not in any particular order)…
When does local SEO targeting become doorway page spam?
Posted by: Marketing Guy Date posted: April 1st, 2008 Published in: Branding, Copywriting for SEO, Local Search, Marketing, SEO Agencies, Search Engine Optimisation, SpamI’ve been keeping an eye on several SEO related discussions on small business forums lately, and to be perfectly honest some of the “advice” being dished out by self proclaimed experts is somewhat disturbing.
I’ve chipped in my 2c from time to time on the recent discussions, but having read back even a week or two […]
Google displaying an additional search box in SERPs
Posted by: Marketing Guy Date posted: March 5th, 2008 Published in: Google, Local Search, Search EnginesCheck this out:
Pretty neat huh? I’m seeing the additional search box added to quite a few SERPs today - seems to be only for site names just now. I know TheBestOf use the Google Search Appliance for internal searches and I also see the search box on results for Youtube, Amazon and a few other big […]
b10g looking for PPC specialists…
Posted by: Marketing Guy Date posted: March 3rd, 2008 Published in: PPC, SEO Agencies…and are asking candidates to sell themselves using 95 characters or less! :) Great to see companies taking an interesting approach to recruitment!
I’ve worked with Dave and Paul Carruthers before and they both know their stuff - well worth a look at the job posting if you are looking for work just now. Check their […]