Fused Nation

You know that completely normal thing that you’ve been doing on a professional business level for years?  Well, you’ve been doing it wrong.  Fortunately for you, I have a fairly short and easy to read blog post that lists a number of reasons why you should be doing it differently – and conveniently, most of [...]

I posted on WMW earlier about this so I thought it was worth reposting here.  Just a quick overview of recovering a Panda hit site.

We do like our jargon, don’t we?  I thought the marketing game was bad for excessive overuse of jargon, but damn, the SEO industry gives the marketing world a run for its money, ranging from completely obscure terms to attaching our own meanings to a range of otherwise innocuous phrases.  Here’s my run down of [...]

Do you think at any point, the good people at the ‘plex considered that the simplicity of Google was the main reason so many people use it (and subsequent reason why so many G products don’t really get off the ground)?  And by “integrating” all these products and prioritising the much hyped (and spectacularly crap) [...]

Google are reporting today an update to their freshness algo – the part of the ranking algorithm that handles new content insertion into SERPs.  This will affect a whopping 35% of search queries – Google’s Panda update only impacted 12%.  This is big!

I’ll get my clichés, redundant fact-stating and standard SEO discussion comments out of the way before we start properly. It’s a minefield out there. There are loads of snake oil salesmen. You’ve been burnt before. There’s no regulation in the SEO industry.

Nifty little tool from Google to test a page’s Rich Snippet markup;  http://www.google.com/webmasters/tools/richsnippets Worth having a play around with and good to test out differnet options.  Remember, Bing likes rich snippets too!

Just been reading this discussion over at Sphinn and thought I’d add a quick blog post about the value of XML sitemaps, which are essentially the poor SEO’s solution to indexing.

For some people, SEO has always been about this – creating a killer page that deserves to be number 1.  Perhaps it doesn’t always shine through in the work you do – there are a variety of constraints that can hold you back – money, time, resources or corporate politics to name but a few.  [...]

Just noticed the new TV ad campaign by Orange prompts users to “search online for ‘I am’“. A little bit optimistic? They do run a PPC campaign for the term, but with 1.1 billion competing pages, perhaps it wasn’t a great idea to include that particular step in the communication process?   The site does rank [...]