Google agrees animated advertising deal

Posted by: Marketing Guy Date posted: July 3rd, 2008 Published in: Google

Google has agreed a new advertising deal that will see animated video clips distributed throughout its AdSense network. The search engine giant’s latest digital marketing venture has been launched in conjunction with the creator of adult animated comedies, Family Guy and American Dad, Seth MacFarlane.

AOL buys Bebo for $850 million from Yahoo!

Posted by: Marketing Guy Date posted: March 13th, 2008 Published in: Social Media Marketing, Yahoo

The BBC are reporting today that Time Warner’s AOL have bought Bebo from Yahoo! for $850 million.  Not a bad price tag for a site with 40 million members, but surely Yahoo! could have made better use of the traffic?  I would have thought that Bebo would have tied in quite nicely with MyBlogLog. Perhaps [...]

UK Internet providers team up with Phorm to take a slice of the Internet advertising market

Posted by: Marketing Guy Date posted: March 10th, 2008 Published in: Advertising, Bing, Google, Google Adsense, Marketing, Yahoo

Not sure if this old news or not but interesting all the same if you haven’t read about it yet.   The NYTimes reported last month that 3 UK Internet providers (BT, Carphone Warehouse and Virginmedia) are teaming up to offer an advertising alternative to that offered by the big 3 search engines. The 3 companies have allowed [...]

Google displaying an additional search box in SERPs

Posted by: Marketing Guy Date posted: March 5th, 2008 Published in: Google, Local Search, Search Engines

Check this out:   Pretty neat huh?  I’m seeing the additional search box added to quite a few SERPs today – seems to be only for site names just now.  I know TheBestOf use the Google Search Appliance for internal searches and I also see the search box on results for Youtube, Amazon and a few [...]

More poor Google / Wikipedia results

Posted by: Marketing Guy Date posted: February 26th, 2008 Published in: Google

Following on from my post the other week about Wikipedia outranking Google for the term “PageRank”, I thought I’d post this one as well: “search engine optimisation” Page 2, the Wikipedia page for “SEO” which is classed as a “disambiguation” page (lists different meanings of a word / abbreviation).  Fair enough, useful for users of [...]

Yahoo! Search to offer an open search platform

Posted by: Marketing Guy Date posted: February 26th, 2008 Published in: Local Search, Search Engine Optimisation, Yahoo

Yahoo announced today the launch of Yahoo! Search Experience, a 3rd party development platform to enable websites to include more information in Yahoo! search results. This new scheme looks pretty cool and seems to be somewhat of a competing service to Google’s Universal Search / Local Search / etc.  Check out the screenshot on the [...]

Wikipedia now ranks higher than Google for “PageRank”

Posted by: Marketing Guy Date posted: February 14th, 2008 Published in: Google PageRank, Search Engine Optimisation

Isn’t it about time that Google had a little look at how hard and fast Wikipedia is ranking in the SERPs?  Wikipedia now ranks number 1 for the term “pagerank“, with the official Google PageRank page at 2.  Not sure how long this has been the case, but aren’t we beyond the point where perceived [...]

Karma be gone! Reporting paid links to Google is a legitimate business move!

Posted by: Marketing Guy Date posted: January 16th, 2008 Published in: Google, Link Building, Spam

David Wallace has a nice write up about reporting paid links to Google this week, which is based on the back of a poll by Blogstorm.  Both posts have some interesting comments on them and while I don’t agree with some of them, the articles are well worth a read. The key areas that grabbed my [...]

Google disabling Adsense accounts – WMW members seem shocked lol!

Posted by: Marketing Guy Date posted: May 21st, 2007 Published in: Google Adsense

A fairly standard thread over at WMW (fairly dry topic; insane amount of responses very few of which actually say anything) about Google recently informing loads of Adsense publishers that their accounts are being disabled because “their business model is not a good fit for Adsense”. Shocker!

Google SERP UI change

Posted by: Marketing Guy Date posted: May 17th, 2007 Published in: Google

I’m seeing a new look to Google SERPs today which include an update to the “fluff” parts of the page (notably the header level dividing graphic and footer graphic part) and importantly the addition of links and a drop down menu to the header: