Monetisation of social networking boom “eagerly anticipated”
Posted by: Marketing Guy Date posted: June 30th, 2009 Published in: Social Media MarketingThe latest research from the US shows that social networking has continued its meteoric rise, with the total minutes spent on Facebook rising by 700 per cent and Twitter use jumping 3,712 per cent year-on-year.
Habitat bitchslapped by the Twitter community
Posted by: Marketing Guy Date posted: June 25th, 2009 Published in: Social Media MarketingQuite a funny story on the BBC today about Habitat (home furnishings retailer) spamming Twitter by piggy-backing sales messages on grossly innappropriate hashtags. I love the quote on the BBC site by Alan Burmaster from Neilson Online;
Advertising in social media can be like gatecrashing a party. People who use social media are much less tolerant [...]
Use of social networks is continuing to rise
Posted by: Marketing Guy Date posted: April 28th, 2009 Published in: Social Media MarketingThe use of social networking sites is on the rise, not only in the UK but across the world as well, according to figures. Meanwhile, there are a number of opinions floating around on what marketers need to take on board before they dive into using the platform for their advertising initiatives.
GetCloser.com by HMV – a honey trap to profile the unsuspecting and market to them (in the guise of social networking)
Posted by: Marketing Guy Date posted: August 11th, 2008 Published in: Social Media MarketingAn interesting new development from HMV (UK based High Street DVD, music, etc sales) – GetCloser, a social networking type site for music and movie fans. Basically, you network with other users in a similar way to Bebo or FaceBook – but for films and music.
Let’s call a spade a spade here. It’s a nice big glossy way of [...]
Staff got some time on their hands? Here’s some SEO related bits n’ pieces they can handle
Posted by: Marketing Guy Date posted: April 7th, 2008 Published in: Blogging, Link Building, Marketing, Public Relations, Social Media Marketing, Traffic GenerationSomeone asked me the other day what their staff member could be doing to help with SEO as they had some spare time on their hands. While there isn’t really a perfect answer that will fit any business, these tips should be useful on the whole (not in any particular order)…
AOL buys Bebo for $850 million from Yahoo!
Posted by: Marketing Guy Date posted: March 13th, 2008 Published in: Social Media Marketing, YahooThe BBC are reporting today that Time Warner’s AOL have bought Bebo from Yahoo! for $850 million. Not a bad price tag for a site with 40 million members, but surely Yahoo! could have made better use of the traffic? I would have thought that Bebo would have tied in quite nicely with MyBlogLog.
Perhaps they [...]
7 steps to get your crappy link spam articles on social media sites and / or forums
Posted by: Marketing Guy Date posted: July 16th, 2007 Published in: Social Media MarketingWith the launch of Sphinn last week and the general popularity of community focused sites, I thought I would do a post about spam.  I’m not entirely against spam, after it is a part of our industry in one way or another, but I do really dislike the approach some people take, so I thought [...]