The All-New Google Desperation Bar

Posted by: Marketing Guy Date posted: December 1st, 2011 Published in: Search Engine Optimisation, Social Media Marketing

Do you think at any point, the good people at the ‘plex considered that the simplicity of Google was the main reason so many people use it (and subsequent reason why so many G products don’t really get off the ground)?  And by “integrating” all these products and prioritising the much hyped (and spectacularly crap) [...]

Foursquare Now Listing Events

Posted by: Marketing Guy Date posted: August 19th, 2011 Published in: Social Media Marketing

In quite a nice move by Foursquare, the company is now including popular events on the website, as discussed on their blog.  I like this step – it’s a clever move and actually quite a challenging one for them.

How Would You Monetise Twitter?

Posted by: Marketing Guy Date posted: April 11th, 2011 Published in: Social Media Marketing

Over the years there has been a lot of chatter about companies like FaceBook and Twitter and how they could possibly monetise the large amounts of traffic they get (and justify the high dollar value placed on the companies).  This article will look at some of the issues involved and throw some ideas into the [...]

Monetisation of social networking boom “eagerly anticipated”

Posted by: Marketing Guy Date posted: June 30th, 2009 Published in: Social Media Marketing

The latest research from the US shows that social networking has continued its meteoric rise, with the total minutes spent on Facebook rising by 700 per cent and Twitter use jumping 3,712 per cent year-on-year.

Habitat bitchslapped by the Twitter community

Posted by: Marketing Guy Date posted: June 25th, 2009 Published in: Social Media Marketing

Quite a funny story on the BBC today about Habitat (home furnishings retailer) spamming Twitter by piggy-backing sales messages on grossly innappropriate hashtags.  I love the quote on the BBC site by Alan Burmaster from Neilson Online; Advertising in social media can be like gatecrashing a party. People who use social media are much less [...]

Use of social networks is continuing to rise

Posted by: Marketing Guy Date posted: April 28th, 2009 Published in: Social Media Marketing

The use of social networking sites is on the rise, not only in the UK but across the world as well, according to figures. Meanwhile, there are a number of opinions floating around on what marketers need to take on board before they dive into using the platform for their advertising initiatives.

GetCloser.com by HMV – a honey trap to profile the unsuspecting and market to them (in the guise of social networking)

Posted by: Marketing Guy Date posted: August 11th, 2008 Published in: Social Media Marketing

An interesting new development from HMV (UK based High Street DVD, music, etc sales) – GetCloser, a social networking type site for music and movie fans.  Basically, you network with other users in a similar way to Bebo or FaceBook – but for films and music. Let’s call a spade a spade here.  It’s a [...]