Pirate Bay, P2P & the Music Industry

Posted by: Marketing Guy Date posted: July 1st, 2009 Published in: Public Relations

There has been quite an interesting time in the online music industry over the years since the likes of Napster started offering file sharing and downloads of illegal content (well, going further back in time, the black market for music, films and games has been around for ages), but 2009 has seen some pretty landmark [...]

The importance of disclosure and managing client expectations

Posted by: Marketing Guy Date posted: April 29th, 2008 Published in: Public Relations, Search Engine Optimisation, SEO Agencies

Zero Strategy report today that Business Green have noted that the Advertising Standards Authority (UK) is currently launching an investigation into claims of “greenwashing” amongst advertisers.  “Greenwashing” is process of exaggerating the environmental benefits of a product in order to sell it more “effectively”. Sound familiar?

Staff got some time on their hands? Here’s some SEO related bits n’ pieces they can handle

Posted by: Marketing Guy Date posted: April 7th, 2008 Published in: Blogging, Link Building, Marketing, Public Relations, Social Media Marketing, Traffic Generation

Someone asked me the other day what their staff member could be doing to help with SEO as they had some spare time on their hands.  While there isn’t really a perfect answer that will fit any business, these tips should be useful on the whole (not in any particular order)…

Sky hitting back at VirginMedia

Posted by: Marketing Guy Date posted: March 9th, 2007 Published in: Marketing, Public Relations, Viral Marketing

Well more drama in the Sky v VirginMedia battle – Sky have launched a new ad campaign commenting that VirginMedia have “dropped” Sky channels.  Check out this page encouraging users to switch over. “VirginMedia, (formerly ntl:telewest) are doubting the value of TV you love and have dropped Sky One, Sky News and Sky Travel.  We [...]

Managing emerging brands and dealing with the PR fallout

Posted by: Marketing Guy Date posted: February 23rd, 2007 Published in: Branding, Marketing, Public Relations, Search Engine Optimisation, Social Media Marketing

It seems that 2007 brings us a “SEOs are teh devil” mantra from a multitude of newly crowned golden children of the web and to be perfectly honest it’s starting to annoy me. No doubt the likes of Slashdot have already dealt with and got over the impact the SEO industry may or may not have [...]

Link Baiting vs Brand Protection

Posted by: Marketing Guy Date posted: January 23rd, 2007 Published in: Branding, Link Baiting, Public Relations, SEO Agencies

Any publicity is good publicity… I’ve never believed this old adage – I think it’s an arrogant dismissal by incompetent marketers who can’t manage their public relations properly.  Until recently it has never really been a big concern in the online world, but with an explosion of online communities over the past few years and [...]

Zipatoni & Sony flog update

Posted by: Marketing Guy Date posted: December 19th, 2006 Published in: Branding, Public Relations, SEO Agencies, Viral Marketing

Well it’s been less than a week since marketing firm Zipatoni were outted as being the “brains” behind the Sony Xmas viral site for their PSP.  Zipatoni did respond briefly as mentioned in my previous post, but it was as bollocks as the whole marketing campaign itself. The site has since been taken down – [...]

Rebecca Lieb on the future of SEW

Posted by: Marketing Guy Date posted: December 14th, 2006 Published in: Public Relations, Search Engine Optimisation, SEO Conferences

On the back of Danny and Chris leaving SEW to start up SearchEngineLand, Rebecca Lieb is interviewed by Mike MacDonald (WPN) on the future of SEW. The good word – business as usual at SEW for the time being.  Danny will be staying with SES through 2007 and Chris will be staying with the shows [...]

Newbies, wannabes and fools

Posted by: Marketing Guy Date posted: August 6th, 2006 Published in: Marketing, Public Relations, Rants n Drama, Search Engine Optimisation, Spam

Just a little rant about the obtuse behaviour of those who think they know it all but in reality don’t know much about anything. While I’m happy to contend that a little arrogance is both healthy and that in the past I have probably been guilty of more arrogance than I warrant, I still feel [...]

Cutts answers SEO questions on video

Posted by: Marketing Guy Date posted: August 1st, 2006 Published in: Google, Public Relations, Search Engine Optimisation, Spam

http://www.mattcutts.com/blog/seo-answers-on-google-video/ http://www.mattcutts.com/blog/more-seo-answers-on-video/ Fairly interesting (the 6 videos take about 30 minutes to watch in total.  Matt dispells a few SEO myths such as bad code affecting SEO efforts and delves into the qualities of a good site.  Worth a watch. MG