Fused Nation - UK SEO Blog » PPC

b10g looking for PPC specialists…

Marketing Guy — Mon, 03 Mar 2008 19:59:23 +0000

…and are asking candidates to sell themselves using 95 characters or less! Â Great to see companies taking an interesting approach to recruitment!

I’ve worked with Dave and Paul Carruthers before and they both know their stuff – well worth a look at the job posting if you are looking for work just now.Â Check their post here: Wanted = 1 Paid Search Executive

Scott

Pay Per action – Some concerns

longboarder77 — Fri, 30 Mar 2007 13:17:42 +0000

Google’s beta launch of Pay Per Action raises some strange questions around the factors that contribute to making a user take action / decide to purchase. While Google goes to great lengths to ensure its SERPS are market leading by indexing the best web properties and awarding them top positions withing the search listings – it seems odd that Google is prepared to beta test a piece of software that negates the complexity of marketing science in terms of the quality of customer experiance and online brand perceptions that go into woo-ing customers into ‘taking action’ online. The point is explored further on the digital Aim Customer Experience blog where there is also a link to the original Google Adwords article.

Adsense now displaying photos

Marketing Guy — Wed, 28 Jun 2006 08:06:31 +0000

V7N are reporting (from Jensense source) that Adsense are now displaying photos in place of text adverts.Â I noticed this yesterday on my career advice site – a generic picture of some random “business” type guy was placed in the top ad spot (rest of the ads were text – job / cv related).

The photo adverts take you to a link unti type advert page, which IMO is pretty shit anyway and could be designed a lot better for CTR.Â Not a huge fan of link units as you can see. Â Google could make a lot more cash from just sending the user to the top paying advertiser for the keyword rather than to a page of adverts (I mean come on – who wants to be taken to a page full of adverts!).

Some examples of the images on the JensenseÂ link above – they seem to be generic stock photography – nothing particularly inspiring.Â I’d imagine they would have a decent CTR impact on Google’s network of spam sites.