Digg & your social marketing strategy

Posted by: Marketing Guy Date posted: December 22nd, 2006 Published in: Blogging, Link Baiting, Marketing, Social Media Marketing, Traffic Generation, Viral Marketing

There has been a lot of chatter on various blogs and forums lately about Digg banning domains (a lifetime ban it seems).  Some sites have received this response from Digg: “When submitted stories are consistently reported as spam and users complain via our feedback email about submission spam, we ban the domain. The domain will [...]

Google plus selling Blogger in related SERPs

Posted by: Marketing Guy Date posted: December 22nd, 2006 Published in: Blogging, Branding, Google, Google Adsense, Marketing, Speculation

Some snippets popping up in “blog” related search queries on Google now plus selling Blogger.  Example:

Zipatoni & Sony flog update

Posted by: Marketing Guy Date posted: December 19th, 2006 Published in: Branding, Public Relations, SEO Agencies, Viral Marketing

Well it’s been less than a week since marketing firm Zipatoni were outted as being the “brains” behind the Sony Xmas viral site for their PSP.  Zipatoni did respond briefly as mentioned in my previous post, but it was as bollocks as the whole marketing campaign itself. The site has since been taken down – [...]

Oxfam Unwrapped – Xmas gift idea

Posted by: Marketing Guy Date posted: December 18th, 2006 Published in: Advertising, General

Being a bit of a slacker and leaving things to the last minute, I just saw a TV ad for Oxfam Unwrapped.  It’s a pretty cool idea – it bundles donations into “gift packages” that range from £1 to £500+ – you simply buy the package, the money is donated to the cause and the [...]

Blog Tag Game

Posted by: Marketing Guy Date posted: December 14th, 2006 Published in: About Fused Nation, Blogging, Viral Marketing

Just had this passed on to me and thought it was a bit of fun so worth a play around with.  The idea is to post 5 things that people might not know about you, then tag 5 fellow bloggers so they can do the same.  A kind of viral marketing thing, and certainly some [...]

Rebecca Lieb on the future of SEW

Posted by: Marketing Guy Date posted: December 14th, 2006 Published in: Public Relations, Search Engine Optimisation, SEO Conferences

On the back of Danny and Chris leaving SEW to start up SearchEngineLand, Rebecca Lieb is interviewed by Mike MacDonald (WPN) on the future of SEW. The good word – business as usual at SEW for the time being.  Danny will be staying with SES through 2007 and Chris will be staying with the shows [...]

Sony / Zipatoni and bollocks web marketing

Posted by: Marketing Guy Date posted: December 13th, 2006 Published in: Branding, Link Baiting, SEO Agencies, Spam, Viral Marketing

Hat tip to DG for this one – Sony hired a marketing company to churn out a shitty fake “fan site” for the PSP on the run up to Xmas.  Just reading the story churns my stomache, but when I actually had a look at the site I laughed my ass off. OK Sony.  So [...]

DaveN’s search test & MattCutts.co.uk

Posted by: Marketing Guy Date posted: December 4th, 2006 Published in: Bing, Blogging, Google, Search Engine Optimisation, Speculation

Last week DaveN squared a little test with Matt to see how MSN handled 301 redirects.  It seems Google is having a little issue with it as well…

Animator vs Animation 2.0

Posted by: Marketing Guy Date posted: November 27th, 2006 Published in: Viral Marketing

http://www.chilloutzone.de/files/06111608.html Great follow up to the original flash animation. MG

Using your market data for smart selling

Posted by: Marketing Guy Date posted: November 23rd, 2006 Published in: Blogging, Marketing

John Andrews gives a great example of how companies can use the data they collect (or have available to them) to target potential customers in a more intelligent way. In his example, he explains that jpeg files contain meta data that includes make and model of the camera used to take the image and how [...]