Let’s encourage our children to fall into the debt trap…
Posted by: Marketing Guy Date posted: October 2nd, 2007 Published in: Marketing, Rants n DramaSome things really piss me off and I just added another thing to the list.
Monopoly - targeted at ages 8 and above - have moved away from their classic paper money approach and brought the game up to speed with a credit card style format. That in itself isn’t too bad a thing, although personally […]
7 steps to get your crappy link spam articles on social media sites and / or forums
Posted by: Marketing Guy Date posted: July 16th, 2007 Published in: Social Media MarketingWith the launch of Sphinn last week and the general popularity of community focused sites, I thought I would do a post about spam. :) I’m not entirely against spam, after it is a part of our industry in one way or another, but I do really dislike the approach some people take, so I thought I […]
London Olympics 2012 logo - money well spent!
Posted by: Marketing Guy Date posted: June 6th, 2007 Published in: BrandingHow funny is this? 1 year to develop and £400,000 spent - yes, £400,000! And the damn thing is ugly as hell, being slated across the media and now is reported to be causing epiletic fits!
And the winner of the “Branding Screw Up of 2007 Award” is….
The London Olympic 2012 logo is also finding itself […]
Big Brother 8 - whatcha think?
Posted by: Marketing Guy Date posted: May 31st, 2007 Published in: MarketingI confess, I was a bit of a Big Brother junkie back when it first came out but kind of lost interest after that - kinda felt they tried too hard to get assholes into the house just for a little drama (which IMO is no more than badly thought out link bait, albeit on […]
New Playstation Campaign - Style over content?
Posted by: longboarder77 Date posted: April 10th, 2007 Published in: Advertising, Domain Names, General, MarketingMany of you will have seen the new Playstation launch TV campaign. The film is undoubtedly stunning but it certainly raises questions about TBWA’s new positioning strategy for Playstation. “Never underestimate the power of Playstation” was copied by numerous other products subsequently but the PS3s aspirational “This is living” I doubt will have the same […]
Pay Per action - Some concerns
Posted by: longboarder77 Date posted: March 30th, 2007 Published in: General, Marketing, PPCGoogle’s beta launch of Pay Per Action raises some strange questions around the factors that contribute to making a user take action / decide to purchase. While Google goes to great lengths to ensure its SERPS are market leading by indexing the best web properties and awarding them top positions withing the search listings - […]
Sky hitting back at VirginMedia
Posted by: Marketing Guy Date posted: March 9th, 2007 Published in: Marketing, Public Relations, Viral MarketingWell more drama in the Sky v VirginMedia battle - Sky have launched a new ad campaign commenting that VirginMedia have “dropped” Sky channels. Check out this page encouraging users to switch over.
“VirginMedia, (formerly ntl:telewest) are doubting the value of TV you love and have dropped Sky One, Sky News and Sky Travel. We want […]