Fused Nation – UK SEO Blog

The UK online video viewing audience has risen by ten per cent in the past year to 29.6 million unique viewers age 15 and older, according to comScore.

The use of social networking sites is on the rise, not only in the UK but across the world as well, according to figures. Meanwhile, there are a number of opinions floating around on what marketers need to take on board before they dive into using the platform for their advertising initiatives.

If you are going to pose the question, “what’s in your bowl” as your merry little slogan, then…

The UK’s businesses may not be spending as much on online advertising as had previously been thought. Analyst firm eMarketer has lowered its projection for the country’s internet spend for 2008 to £3.34 billion and 2009 to £3.58 billion.

The BBC are reporting today that the recent iPhone advert which says “all the parts of the Internet are on the iPhone” has been called “misleading” by the Advertising Standards Authority.  The reason?  Because it doesn’t support Java or Flash! The ASA said the advert: “gave a misleading impression of the internet capabilities of the [...]

Just noticed the new TV ad campaign by Orange prompts users to “search online for ‘I am’“. A little bit optimistic? They do run a PPC campaign for the term, but with 1.1 billion competing pages, perhaps it wasn’t a great idea to include that particular step in the communication process?   The site does rank [...]

An interesting new development from HMV (UK based High Street DVD, music, etc sales) – GetCloser, a social networking type site for music and movie fans.  Basically, you network with other users in a similar way to Bebo or FaceBook – but for films and music. Let’s call a spade a spade here.  It’s a [...]