Fused Nation – UK SEO Blog

Any publicity is good publicity…
I’ve never believed this old adage – I think it’s an arrogant dismissal by incompetent marketers who can’t manage their public relations properly.  Until recently it has never really been a big concern in the online world, but with an explosion of online communities over the past few years and the [...]

Some snippets popping up in “blog” related search queries on Google now plus selling Blogger.  Example:

Well it’s been less than a week since marketing firm Zipatoni were outted as being the “brains” behind the Sony Xmas viral site for their PSP.  Zipatoni did respond briefly as mentioned in my previous post, but it was as bollocks as the whole marketing campaign itself.
The site has since been taken down – I [...]

Hat tip to DG for this one – Sony hired a marketing company to churn out a shitty fake “fan site” for the PSP on the run up to Xmas.  Just reading the story churns my stomache, but when I actually had a look at the site I laughed my ass off.
OK Sony.  So you [...]

I’ve been all over the place recently looking for various scripts – mainly because I’m not a particularly skilled or talented web designer and I’d much rather a web based admin control than having to update content manually.
I have to say – it really is starting to piss me off, so I thought I’d write [...]

Not long ago, I posted about online brand protection but I thought it was worth expanding on some of the areas touched by the post.  Having recently just launched a new brand myself and also have the pleasure to work with several clients in the process of developing their brands, I’ve seen “brand search” markets [...]

People talk about branding and automatically associate it with multinational companies – that doesn’t need to be the case, especially online.  Even the smallest business has the opportunity to ring fence their brand online and it can be beneficial to do so.
Let’s consider the worst case scenario – you have spent years working on building [...]