Hey Kelloggs you muppets!

Posted by: Marketing Guy Date posted: February 24th, 2009 Published in: Branding, Humour

If you are going to pose the question, “what’s in your bowl” as your merry little slogan, then…

Olympics marketing logo comes under fire

Posted by: Marketing Guy Date posted: July 23rd, 2008 Published in: Branding

The logo for the London 2012 Olympics does not reflect the identity of the Games, marketers have suggested.  According to a survey commissioned by the Chartered Institute of Marketing (CIM), more than half (57 per cent) of marketers polled have serious doubts about the logo’s effectiveness.

When does local SEO targeting become doorway page spam?

Posted by: Marketing Guy Date posted: April 1st, 2008 Published in: Branding, Copywriting for SEO, Local Search, Marketing, SEO Agencies, Search Engine Optimisation, Spam

I’ve been keeping an eye on several SEO related discussions on small business forums lately, and to be perfectly honest some of the “advice” being dished out by self proclaimed experts is somewhat disturbing.
I’ve chipped in my 2c from time to time on the recent discussions, but having read back even a week or two [...]

BigMouthMedia – all talk or deserved success?

Posted by: Marketing Guy Date posted: February 6th, 2008 Published in: Branding, Marketing, SEO Agencies, Search Engine Optimisation

I’ll kick off things with disclosing that I don’t have a very high opinion of BigMouthMedia.  I worked there Jan 2005 – Jan 2006 and left fairly disenchanted with the company having had more than one disagreement with the powers that be about various things and some blog posts which ultimately led to them threatening legal [...]

London Olympics 2012 logo – money well spent!

Posted by: Marketing Guy Date posted: June 6th, 2007 Published in: Branding

How funny is this?  1 year to develop and £400,000 spent – yes, £400,000!  And the damn thing is ugly as hell, being slated across the media and now is reported to be causing epiletic fits!
And the winner of the “Branding Screw Up of 2007 Award” is….
The London Olympic 2012 logo is also finding itself [...]

Managing emerging brands and dealing with the PR fallout

Posted by: Marketing Guy Date posted: February 23rd, 2007 Published in: Branding, Marketing, Public Relations, Search Engine Optimisation, Social Media Marketing

It seems that 2007 brings us a “SEOs are teh devil” mantra from a multitude of newly crowned golden children of the web and to be perfectly honest it’s starting to annoy me.
No doubt the likes of Slashdot have already dealt with and got over the impact the SEO industry may or may not have on [...]

Without content there is NO customer experience

Posted by: longboarder77 Date posted: February 6th, 2007 Published in: Branding, Copywriting for SEO, Marketing, Search Engine Optimisation

I know that it seems incredibly simplistic, but a site without content has almost no value to man, beast or search engine. Of late I’ve been approached by a number of SME clients asking for expert advice in how they can grow the revenues in theire online advertising affiliate sites.