Fused Nation

If you are going to pose the question, “what’s in your bowl” as your merry little slogan, then…

The logo for the London 2012 Olympics does not reflect the identity of the Games, marketers have suggested.  According to a survey commissioned by the Chartered Institute of Marketing (CIM), more than half (57 per cent) of marketers polled have serious doubts about the logo’s effectiveness.

I’ve been keeping an eye on several SEO related discussions on small business forums lately, and to be perfectly honest some of the “advice” being dished out by self proclaimed experts is somewhat disturbing. I’ve chipped in my 2c from time to time on the recent discussions, but having read back even a week or [...]

I’ll kick off things with disclosing that I don’t have a very high opinion of BigMouthMedia.  I worked there Jan 2005 – Jan 2006 and left fairly disenchanted with the company having had more than one disagreement with the powers that be about various things and some blog posts which ultimately led to them threatening legal [...]

How funny is this?  1 year to develop and £400,000 spent – yes, £400,000!  And the damn thing is ugly as hell, being slated across the media and now is reported to be causing epiletic fits! And the winner of the “Branding Screw Up of 2007 Award” is…. The London Olympic 2012 logo is also [...]

It seems that 2007 brings us a “SEOs are teh devil” mantra from a multitude of newly crowned golden children of the web and to be perfectly honest it’s starting to annoy me. No doubt the likes of Slashdot have already dealt with and got over the impact the SEO industry may or may not have [...]

I know that it seems incredibly simplistic, but a site without content has almost no value to man, beast or search engine. Of late I’ve been approached by a number of SME clients asking for expert advice in how they can grow the revenues in theire online advertising affiliate sites.

Any publicity is good publicity… I’ve never believed this old adage – I think it’s an arrogant dismissal by incompetent marketers who can’t manage their public relations properly.  Until recently it has never really been a big concern in the online world, but with an explosion of online communities over the past few years and [...]

Some snippets popping up in “blog” related search queries on Google now plus selling Blogger.  Example:

Well it’s been less than a week since marketing firm Zipatoni were outted as being the “brains” behind the Sony Xmas viral site for their PSP.  Zipatoni did respond briefly as mentioned in my previous post, but it was as bollocks as the whole marketing campaign itself. The site has since been taken down – [...]