Online gaming – untapped market for advertisers?

Posted by: Marketing Guy Date posted: October 19th, 2006 Published in: Advertising, Marketing, Online Gaming, Traffic Generation

I think my generation has a very unique perspective on gaming.  I’m 27 – I grew up with Nintendo, Sega, Commodore, Amiga, etc and it doesn’t really need to be stated, but each generation of video gaming brings with it new markets and a hell of a lot more money spent by consumers each year.
We’re [...]

Adsense now displaying photos

Posted by: Marketing Guy Date posted: June 28th, 2006 Published in: Advertising, Google, Google Adsense, PPC

V7N are reporting (from Jensense source) that Adsense are now displaying photos in place of text adverts.  I noticed this yesterday on my career advice site – a generic picture of some random “business” type guy was placed in the top ad spot (rest of the ads were text – job / cv related).
The photo [...]

Ask TV ad – Bigfoot

Posted by: Marketing Guy Date posted: May 18th, 2006 Published in: Advertising, Ask, Google, Marketing, Public Relations

Available to watch online, the new Ask TV ad is short and fairly quirky.  It features Bigfoot using Ask to find out how to impress girls.  Not entirely sure that Bigfoot is the typical Ask user (heh, well you never know!) nor that a search engine could help a hairy, 8ft beast pick up a hot [...]

Sandbox clarification

Posted by: Marketing Guy Date posted: May 17th, 2006 Published in: Advertising, Google, Marketing, Search Engine Optimisation

Found via Threadwatch, Mike Grehan recently interviewed Matt Cutts on his ClickZ coloum.
What’s a sandbox, Matt?
“Some people have asked, “does this apply to newer sites?” Essentially, the way to think about it is, around 2003 Google switched to a new method of updating its index. Before that we had monthly Google dances. So as a [...]

Cutts on Alexa

Posted by: Marketing Guy Date posted: May 17th, 2006 Published in: Advertising, Alexa, Ask, Google, MSN, Marketing, Search Engine Optimisation

Matt Cutts makes an interesting observation on Alexa data on his blog today.
Firstly that TV advertising doesn’t appear to have had any impact on traffic figures on Ask (and that the removal of Jeeves had a larger impact), also noting that TV advertising didn’t have much impact on MSN (search) traffic last year.
Secondly – the [...]

Kill teh spammers!

Posted by: Marketing Guy Date posted: May 16th, 2006 Published in: Advertising, Marketing, Public Relations, Rants n Drama, Search Engine Optimisation, Spam

Some people really annoy me and those people are usually spammers.  I’m not talking about autogenerated sites / keyword stuffing / whatever – I can ignore that (and am at times secretly impressed + jealous of the technical skills of the people behind it).
What bothers me is stupid spammers.  People who don’t really have a [...]