UK Internet providers team up with Phorm to take a slice of the Internet advertising market
Posted by: Marketing Guy Date posted: March 10th, 2008 Published in: Advertising, Google, Google Adsense, MSN, Marketing, YahooNot sure if this old news or not but interesting all the same if you haven’t read about it yet. The NYTimes reported last month that 3 UK Internet providers (BT, Carphone Warehouse and Virginmedia) are teaming up to offer an advertising alternative to that offered by the big 3 search engines.
The 3 companies have allowed ad […]
New Playstation Campaign - Style over content?
Posted by: longboarder77 Date posted: April 10th, 2007 Published in: Advertising, Domain Names, General, MarketingMany of you will have seen the new Playstation launch TV campaign. The film is undoubtedly stunning but it certainly raises questions about TBWA’s new positioning strategy for Playstation. “Never underestimate the power of Playstation” was copied by numerous other products subsequently but the PS3s aspirational “This is living” I doubt will have the same […]
Scottish Power tossers
Posted by: Marketing Guy Date posted: January 5th, 2007 Published in: Advertising, Marketing, Rants n DramaA bit of a rant here, mainly due to the fact that everyone and his brother is jumping on the fuel conservation bandwagon this year.
I don’t use gas, but I get charged for it. Well I use a little - just the rings on my cooker (which I rarely use), but because I pay for […]
Oxfam Unwrapped - Xmas gift idea
Posted by: Marketing Guy Date posted: December 18th, 2006 Published in: Advertising, GeneralBeing a bit of a slacker and leaving things to the last minute, I just saw a TV ad for Oxfam Unwrapped. It’s a pretty cool idea - it bundles donations into “gift packages” that range from £1 to £500+ - you simply buy the package, the money is donated to the cause and the […]
Online gaming - untapped market for advertisers?
Posted by: Marketing Guy Date posted: October 19th, 2006 Published in: Advertising, Marketing, Online Gaming, Traffic GenerationI think my generation has a very unique perspective on gaming. I’m 27 - I grew up with Nintendo, Sega, Commodore, Amiga, etc and it doesn’t really need to be stated, but each generation of video gaming brings with it new markets and a hell of a lot more money spent by consumers each year.
We’re […]
Adsense now displaying photos
Posted by: Marketing Guy Date posted: June 28th, 2006 Published in: Advertising, Google, Google Adsense, PPCV7N are reporting (from Jensense source) that Adsense are now displaying photos in place of text adverts. I noticed this yesterday on my career advice site - a generic picture of some random “business” type guy was placed in the top ad spot (rest of the ads were text - job / cv related).
The photo […]
Ask TV ad - Bigfoot
Posted by: Marketing Guy Date posted: May 18th, 2006 Published in: Advertising, Ask, Google, Marketing, Public RelationsAvailable to watch online, the new Ask TV ad is short and fairly quirky. It features Bigfoot using Ask to find out how to impress girls. Not entirely sure that Bigfoot is the typical Ask user (heh, well you never know!) nor that a search engine could help a hairy, 8ft beast pick up a hot […]