Fused Nation – UK SEO Blog

The UK’s businesses may not be spending as much on online advertising as had previously been thought.
Analyst firm eMarketer has lowered its projection for the country’s internet spend for 2008 to £3.34 billion and 2009 to £3.58 billion.

The BBC are reporting today that the recent iPhone advert which says “all the parts of the Internet are on the iPhone” has been called “misleading” by the Advertising Standards Authority.  The reason?  Because it doesn’t support Java or Flash!
The ASA said the advert:
“gave a misleading impression of the internet capabilities of the iPhone”.

Just noticed the new TV ad campaign by Orange prompts users to “search online for ‘I am’“. A little bit optimistic?
They do run a PPC campaign for the term, but with 1.1 billion competing pages, perhaps it wasn’t a great idea to include that particular step in the communication process?   The site does [...]

Not sure if this old news or not but interesting all the same if you haven’t read about it yet.   The NYTimes reported last month that 3 UK Internet providers (BT, Carphone Warehouse and Virginmedia) are teaming up to offer an advertising alternative to that offered by the big 3 search engines.
The 3 companies have allowed ad [...]

Many of you will have seen the new Playstation launch TV campaign. The film is undoubtedly stunning but it certainly raises questions about TBWA’s new positioning strategy for Playstation. “Never underestimate the power of Playstation” was copied by numerous other products subsequently but the PS3s aspirational “This is living” I doubt will have the same [...]

A bit of a rant here, mainly due to the fact that everyone and his brother is jumping on the fuel conservation bandwagon this year.
I don’t use gas, but I get charged for it.  Well I use a little – just the rings on my cooker (which I rarely use), but because I pay for [...]

Being a bit of a slacker and leaving things to the last minute, I just saw a TV ad for Oxfam Unwrapped.  It’s a pretty cool idea – it bundles donations into “gift packages” that range from £1 to £500+ – you simply buy the package, the money is donated to the cause and the [...]