BBC ‘overspends on web portal’
Posted by: Marketing Guy Date posted: June 25th, 2008 Published in: MarketingThe BBC has spent more than it should have done on its web portal bbc.co.uk, according to a new report.
Figures from the BBC Trust, which aims to ensure the broadcaster uses its licence fees wisely, reveal an overspend of 48 per cent on the baseline budget allocated for the service.
The importance of disclosure and managing client expectations
Posted by: Marketing Guy Date posted: April 29th, 2008 Published in: Public Relations, SEO Agencies, Search Engine OptimisationZero Strategy report today that Business Green have noted that the Advertising Standards Authority (UK) is currently launching an investigation into claims of “greenwashing” amongst advertisers. “Greenwashing” is process of exaggerating the environmental benefits of a product in order to sell it more “effectively”.
Sound familiar?
Staff got some time on their hands? Here’s some SEO related bits n’ pieces they can handle
Posted by: Marketing Guy Date posted: April 7th, 2008 Published in: Blogging, Link Building, Marketing, Public Relations, Social Media Marketing, Traffic GenerationSomeone asked me the other day what their staff member could be doing to help with SEO as they had some spare time on their hands. While there isn’t really a perfect answer that will fit any business, these tips should be useful on the whole (not in any particular order)…
When does local SEO targeting become doorway page spam?
Posted by: Marketing Guy Date posted: April 1st, 2008 Published in: Branding, Copywriting for SEO, Local Search, Marketing, SEO Agencies, Search Engine Optimisation, SpamI’ve been keeping an eye on several SEO related discussions on small business forums lately, and to be perfectly honest some of the “advice” being dished out by self proclaimed experts is somewhat disturbing.
I’ve chipped in my 2c from time to time on the recent discussions, but having read back even a week or two […]
AOL buys Bebo for $850 million from Yahoo!
Posted by: Marketing Guy Date posted: March 13th, 2008 Published in: Social Media Marketing, YahooThe BBC are reporting today that Time Warner’s AOL have bought Bebo from Yahoo! for $850 million. Not a bad price tag for a site with 40 million members, but surely Yahoo! could have made better use of the traffic? I would have thought that Bebo would have tied in quite nicely with MyBlogLog.
Perhaps they […]
UK Internet providers team up with Phorm to take a slice of the Internet advertising market
Posted by: Marketing Guy Date posted: March 10th, 2008 Published in: Advertising, Google, Google Adsense, MSN, Marketing, YahooNot sure if this old news or not but interesting all the same if you haven’t read about it yet. The NYTimes reported last month that 3 UK Internet providers (BT, Carphone Warehouse and Virginmedia) are teaming up to offer an advertising alternative to that offered by the big 3 search engines.
The 3 companies have allowed ad […]
b10g looking for PPC specialists…
Posted by: Marketing Guy Date posted: March 3rd, 2008 Published in: PPC, SEO Agencies…and are asking candidates to sell themselves using 95 characters or less! :) Great to see companies taking an interesting approach to recruitment!
I’ve worked with Dave and Paul Carruthers before and they both know their stuff - well worth a look at the job posting if you are looking for work just now. Check their […]