Fused Nation

A nifty little viral site for the new Transformers game coming out soon uses Google Street View.  You type in your postcode and you can see two tranformers fight it out on your street!  Yeh! Check out the site here: http://www.transformersonyourstreet.com

Do you think at any point, the good people at the ‘plex considered that the simplicity of Google was the main reason so many people use it (and subsequent reason why so many G products don’t really get off the ground)?  And by “integrating” all these products and prioritising the much hyped (and spectacularly crap) [...]

In quite a nice move by Foursquare, the company is now including popular events on the website, as discussed on their blog.  I like this step – it’s a clever move and actually quite a challenging one for them.

Over the years there has been a lot of chatter about companies like FaceBook and Twitter and how they could possibly monetise the large amounts of traffic they get (and justify the high dollar value placed on the companies).  This article will look at some of the issues involved and throw some ideas into the [...]

There has been quite an interesting time in the online music industry over the years since the likes of Napster started offering file sharing and downloads of illegal content (well, going further back in time, the black market for music, films and games has been around for ages), but 2009 has seen some pretty landmark [...]

The latest research from the US shows that social networking has continued its meteoric rise, with the total minutes spent on Facebook rising by 700 per cent and Twitter use jumping 3,712 per cent year-on-year.

Not sure if this is new or not, but I haven’t seen it before.  Check out this page: http://news.bbc.co.uk/1/hi/help/3676692.stm The Newstracker system uses web search technology to identify content from other news websites that relates to a particular BBC story….BBC News gets a constantly updating feed of stories from around 4000 different news websites. The [...]

Quite a funny story on the BBC today about Habitat (home furnishings retailer) spamming Twitter by piggy-backing sales messages on grossly innappropriate hashtags.  I love the quote on the BBC site by Alan Burmaster from Neilson Online; Advertising in social media can be like gatecrashing a party. People who use social media are much less [...]

The UK online video viewing audience has risen by ten per cent in the past year to 29.6 million unique viewers age 15 and older, according to comScore.

The use of social networking sites is on the rise, not only in the UK but across the world as well, according to figures. Meanwhile, there are a number of opinions floating around on what marketers need to take on board before they dive into using the platform for their advertising initiatives.