Fused Nation – UK SEO Blog

Many of you will have seen the new Playstation launch TV campaign. The film is undoubtedly stunning but it certainly raises questions about TBWA’s new positioning strategy for Playstation. “Never underestimate the power of Playstation” was copied by numerous other products subsequently but the PS3s aspirational “This is living” I doubt will have the same [...]

Google’s beta launch of Pay Per Action raises some strange questions around the factors that contribute to making a user take action / decide to purchase. While Google goes to great lengths to ensure its SERPS are market leading by indexing the best web properties and awarding them top positions withing the search listings – [...]

Well I’ve been busy for a few weeks so haven’t had a chance to post much lately and on top of this I’ve had three submissions for SEO reviews over the past couple of weeks (yeh, posted back in December and no response and now there’s three of em in a short period – typical! [...]

Q: Why does Google give so much weight to Wikipedia in the SERPs? A: Guess! MG

Drama in the UK cable market this week that has seen Richard Branson’s newly acquired VirginMedia (formerly NTL:Telewest) losing Rupert Murdoch’s BSkyB channels on their service. The basic lowdown – the contract for Sky One, Sky News and Sky Travel ran out on March 1st so all 3.3 million VirginMedia cable customers lost these channels.  Both [...]

A bit of rant here – I know the whole ethics debate is tired and most people don’t want to read about it these days but I gotta throw in a word or two about it. I just did a freebie consultancy for a small business – the lady who runs it on her own [...]

Just a quick welcome to longboarder77, aka Scott Howard, who will now be contributing posts to Fused Nation.  Scott is an old school marketing pro with loads of big brand experience and an expert in an issues relating to agency and client management. So Scott, tell us about yourself! Scott (The first one!)