The Most Overused SEO Phrases of 2011
Posted by: Marketing Guy Date posted: December 20th, 2011 Published in: Search Engine OptimisationWe do like our jargon, don’t we? I thought the marketing game was bad for excessive overuse of jargon, but damn, the SEO industry gives the marketing world a run for its money, ranging from completely obscure terms to attaching our own meanings to a range of otherwise innocuous phrases. Here’s my run down of the phrases that have annoyed me this year (in no particular order):
The All-New Google Desperation Bar
Posted by: Marketing Guy Date posted: December 1st, 2011 Published in: Search Engine Optimisation, Social Media MarketingDo you think at any point, the good people at the ‘plex considered that the simplicity of Google was the main reason so many people use it (and subsequent reason why so many G products don’t really get off the ground)? And by “integrating” all these products and prioritising the much hyped (and spectacularly crap) Google+, they will in fact begin to push people away to competing search engines. Which, IMO, is no bad thing (for everyone but Google).
Google updating “freshness algo”
Posted by: Marketing Guy Date posted: November 17th, 2011 Published in: Google, Search Engine OptimisationGoogle are reporting today an update to their freshness algo – the part of the ranking algorithm that handles new content insertion into SERPs. This will affect a whopping 35% of search queries – Google’s Panda update only impacted 12%. This is big!
Can Buying Links Get You Banned From Google?
Posted by: Marketing Guy Date posted: September 5th, 2011 Published in: Link Building, Search Engine Optimisation, SpamThrowing this one out for the pros – do you think Google will ban an average website for buying links? I’m not so sure – in fact I think the whole link buying idea is more of a fantastic PR campaign on Google’s behalf than reality. Let me explain my chain of thought; Read More
Foursquare Now Listing Events
Posted by: Marketing Guy Date posted: August 19th, 2011 Published in: Social Media MarketingIn quite a nice move by Foursquare, the company is now including popular events on the website, as discussed on their blog. I like this step – it’s a clever move and actually quite a challenging one for them.
Is Bing Beating Google At Their Own Game?
Posted by: Marketing Guy Date posted: August 16th, 2011 Published in: BingBingdude (Duane Forrester) offers some good tips on link building and what it means for your rankings in Bing. It’s an interesting move by Bing, most likely led by Duane (who is a SEO himself, or at least was).
Link Request Spam Left On My Directory’s Comments…
Posted by: Marketing Guy Date posted: August 15th, 2011 Published in: Spam….of all places, really! I understand mass mailing emails to sites asking for links – it’s a low conversion rate so best to get as many out there as possible. And I understand leaving a blog comment if you are unable to find a contact – perfectly fine up until this point. But leaving a comment asking to buy text links on a blog that’s sitting in subfolder of a DIRECTORY (which also has a contact form btw)…..dude, I sell links – just fill out the form and do what you got to!