Fused Nation

A nifty little viral site for the new Transformers game coming out soon uses Google Street View.  You type in your postcode and you can see two tranformers fight it out on your street!  Yeh!

Check out the site here: http://www.transformersonyourstreet.com

You know that completely normal thing that you’ve been doing on a professional business level for years?  Well, you’ve been doing it wrong.  Fortunately for you, I have a fairly short and easy to read blog post that lists a number of reasons why you should be doing it differently – and conveniently, most of the reasons relate to the new product or services I’m selling, a new process I’ve developed to try and look cool, or possibly refer to popular culture in some unique, but probably tenuous manner.

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I posted on WMW earlier about this so I thought it was worth reposting here.  Just a quick overview of recovering a Panda hit site.
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Ah, all those years of a free ride on the GoogleBus finally coming to an end are they?  The big G finally stuck it to the SEO world last year with the rollout of the much talked about Panda update – a move which has resulted in much discussion in the industry.  And by discussion, I of course mean outrage and wild speculation, with theories ranging from URL structure changes to ad to content ratio (not to be confused with the recent “above the fold” update, although this is most like part of the same, larger process) being considered as factors.

So what’s the score here?  Is it game over for SEO, or just a game-changer?  This article takes a peek at Google Panda and offers some speculation on the logic behind it and some insights into how to depandify your site.

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We do like our jargon, don’t we?  I thought the marketing game was bad for excessive overuse of jargon, but damn, the SEO industry gives the marketing world a run for its money, ranging from completely obscure terms to attaching our own meanings to a range of otherwise innocuous phrases.  Here’s my run down of the phrases that have annoyed me this year (in no particular order):

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Do you think at any point, the good people at the ‘plex considered that the simplicity of Google was the main reason so many people use it (and subsequent reason why so many G products don’t really get off the ground)?  And by “integrating” all these products and prioritising the much hyped (and spectacularly crap) Google+, they will in fact begin to push people away to competing search engines.  Which, IMO, is no bad thing (for everyone but Google).

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Google are reporting today an update to their freshness algo – the part of the ranking algorithm that handles new content insertion into SERPs.  This will affect a whopping 35% of search queries – Google’s Panda update only impacted 12%.  This is big!

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In quite a nice move by Foursquare, the company is now including popular events on the website, as discussed on their blog.  I like this step – it’s a clever move and actually quite a challenging one for them.

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Bingdude (Duane Forrester) offers some good tips on link building and what it means for your rankings in Bing.  It’s an interesting move by Bing, most likely led by Duane (who is a SEO himself, or at least was).

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I’ll get my clichés, redundant fact-stating and standard SEO discussion comments out of the way before we start properly. It’s a minefield out there. There are loads of snake oil salesmen. You’ve been burnt before. There’s no regulation in the SEO industry. SEO is easy – anyone can do it. SEO services are a rip off. But SEO ABC doesn’t rank for keyword XYZ. You want a SEO with industry experience. You want a SEO that has web development experience. You want a SEO with marketing experience. You want a SEO with social media experience. You want a specialist link builder. You want guaranteed results. Oh yeh, and you don’t want to pay too much…

…frankly Mr Hypothetical Client, you’re hard work – indeed, it’s a wonder any SEO is willing to take you on!

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