Don’t get me wrong. I love what I do. But it’s more of like a . . . love-hate sorta thing.
It’s fun to help people. When I get biz clients and I’m actually able to help them achieve their goals, I love it. Especially when the results are big. We like big results.
But every once in a while, you work with people you just can’t help, for various reasons. Either they’re too high maintenance, Google doesn’t like their niche (ahem, locksmiths), or for some unknown reason (or what seems like no reason at all), you just can’t get their site to rank or bring in traffic. You’ve tried everything.
All that said, I’ve come to the conclusion that while I love what I do, sometimes SEO just plain sucks. Here are 4 reasons why:
- No one wants to hire us. You can’t market yourself as an “SEO” or an “online marketer.” Everyone thinks SEOs and online marketers are shady assholes. No, you’re a “web consultant.” God only knows why that sounds better to most people.
- The Google Dance. (Read this for a definition. Pretty much says it all.)
- Writing for search engines is painful. We all know keyword stuffing is bad, and using exact match keywords when they don’t make sense makes your shit sound awful. But we still do it, because even though Google says otherwise, it still works, especially if you do it sparingly. I much prefer to write for people. Writing for people is way more fun.
- Everyone wants to think they know SEO. Even business owners who don’t know a thing. They’ll spend time searching their keywords on Google and then call you when they see their not ranked to ask you why you haven’t been doing your job. Newsflash buddy. I have been doing my job so back off. Quit wasting time calling me (instead of doing your job) because you’re suddenly a know-it-all when it comes to your web presence. You hired me to get your phone ringing, so as long as that’s happening, you should be happy.
I don’t mean to sound like a jerk, but this is honestly the way it is when you do SEO for a living. It’s a hard life.
But testimonies like this one make it all worthwhile.