Category killing pages – what’s the deal?
Posted by: Marketing Guy Date posted: July 2nd, 2009 Published in: Copywriting for SEO, Search Engine OptimisationFor some people, SEO has always been about this – creating a killer page that deserves to be number 1. Perhaps it doesn’t always shine through in the work you do – there are a variety of constraints that can hold you back – money, time, resources or corporate politics to name but a few. But in general, this is the approach that always serves you well. This article looks at some of the traits of a category killing page and how you moving away from the “keyword, keyword, keyword” mentality that SEO encourages can do wonders for your rankings.
Pirate Bay, P2P & the Music Industry
Posted by: Marketing Guy Date posted: July 1st, 2009 Published in: Public RelationsThere has been quite an interesting time in the online music industry over the years since the likes of Napster started offering file sharing and downloads of illegal content (well, going further back in time, the black market for music, films and games has been around for ages), but 2009 has seen some pretty landmark events that will shape the market for years to come.
Monetisation of social networking boom “eagerly anticipated”
Posted by: Marketing Guy Date posted: June 30th, 2009 Published in: Social Media MarketingBBC aggregating news from other sites
Posted by: Marketing Guy Date posted: June 29th, 2009 Published in: MarketingNot sure if this is new or not, but I haven’t seen it before. Check out this page: http://news.bbc.co.uk/1/hi/help/3676692.stm
The Newstracker system uses web search technology to identify content from other news websites that relates to a particular BBC story….BBC News gets a constantly updating feed of stories from around 4000 different news websites. The feed is provided to us by Moreover Technologies.
Habitat bitchslapped by the Twitter community
Posted by: Marketing Guy Date posted: June 25th, 2009 Published in: Social Media MarketingQuite a funny story on the BBC today about Habitat (home furnishings retailer) spamming Twitter by piggy-backing sales messages on grossly innappropriate hashtags. I love the quote on the BBC site by Alan Burmaster from Neilson Online;
Advertising in social media can be like gatecrashing a party. People who use social media are much less tolerant to have their conversations interrupted by advertisers.
Apt I think you’ll agree.
UK watching more videos online
Posted by: Marketing Guy Date posted: April 29th, 2009 Published in: MarketingUse of social networks is continuing to rise
Posted by: Marketing Guy Date posted: April 28th, 2009 Published in: Social Media MarketingThe use of social networking sites is on the rise, not only in the UK but across the world as well, according to figures. Meanwhile, there are a number of opinions floating around on what marketers need to take on board before they dive into using the platform for their advertising initiatives.