As someone who has always gotten excited about building passive income, I’ve had various friends and family members ask me this question since I started working in the field of digital marketing:
Can you build passive income as an online marketer?
My answer is, “it depends.” It really depends on what kind of online marketing you’re doing. What niches you’re going into and how you’re setting yourself up to be paid. There are many different niches you can go into as a digital marketer. In this post, I’ll outline some of my favorites and why they work to build passive income.
This is basically building and ranking websites that contain affiliate links to products, and if consumers click on those links and decide to purchase said products, you get paid a commission. That commission can be anywhere from a few bucks to a few thousand, depending on what affiliate products you’re marketing. I recommend that if you go this route, you choose high-value products from companies that offer a large commission percentage.
Building and ranking an affiliate site can take some time, depending on how competitive your niche is. But once it’s optimized, it will continue to generate passive income as consumers read your posts and buy the affiliate products you mention. You have to be somewhat good at writing sales copy and product reviews if you’re going to go this route, but it can be well worth it if you do it right.
Local Lead Generation
This method of passive income generation involves building microsites in certain business niches such as carpet cleaning or roofing, getting them to rank high in search engines, and essentially “renting them out” by selling the leads they generate to local business owners.
I like this method because it’s not as competitive as trying to rank a national affiliate site, due the fact that you’re working with only the competition in your local area (or an area of your choosing.) So it works much faster than the affiliate marketing method, and if you build multiple lead generation sites, you can end up with a pretty sizable monthly income once they start to rank and generate customers.
Is it passive? To a large degree, yes. Building and ranking the sites may take a few months, but once their ranked, the work required to maintain those rankings is usually very minimal. But you continue to get paid month after month as long as your sites continue to generate leads (and happy business owners!)
This is a method that a lot of fashionistas and mommy bloggers are using to generate a pretty significant 5-to-6-figure income from home. It involves building and ranking a blog through various methods and monetizing that blog either through affiliate marketing, or through the sale of advertising space once the blog starts to generate a sizable amount of traffic.
Again, it does take time to build and rank to where you’re generating enough traffic to justify high advertising costs, but once you’re there, it’s pretty easy to rack up cash each month with very little maintenance.
Also, with social networks like Instagram and Snapchat becoming more popular by the day, more and more people are doing less blog writing and using these networks as visual micro-blogging platforms where they can sell promotional advertisements to business owners once they have a large following.
So, back to the original question:
Can you create passive income as a digital marketer?
YES. And if you don’t want to do shitty slave labor for the rest of your life, I highly recommend you try it.